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Spanish Cruz sisters to develop Biaggini collection

03
May '10
Charles Vögele Group, one of Europe's leading vertical fashion companies, has signed on Hollywood actress Penélope Cruz and her sister Mónica, also an internationally known actress, as testimonials for its Biaggini brand. They will be the faces of Biaggini's group-wide image campaign from autumn 2010.

As part of their work with Charles Vögele, the Spanish stars will develop a new collection under the new brand "Biaggini VIOLETT". This exclusive collection will be presented for the first time at the opening night of the Charles Vögele Fashion Days on 3 November 2010. The collection will then be launched in spring 2011. "Biaggini VIOLETT" is a high quality party and cocktail collection that rounds out the Biaggini label and takes it up market.

André Maeder, CEO of Charles Vögele Group: "The involvement of Penélope and Mónica Cruz means that we'll have two world famous actresses acting as ambassadors for Biaggini. We're overjoyed to be working with two women whose charisma, joie de vivre, philosophy and fashion sense fit so well with Charles Vögele."

Charles Vögele Group


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