IMG Fashion will extend 'the Tents' original mantra to 'organize, centralize and modernize' into the digital realm, launching a new Mercedes-Benz Fashion Week at Lincoln Center website and suite of digital services that provide expanded capabilities for designers, press and attendees. These improvements include a new designer centric website and updated registration and credentialing system synchronized with designer seating. The digitization of the event will further streamline the communication between the different constituencies, providing up to the minute resources for press registration, press contact details for designers, online RSVP and show check-in capabilities.
Lincoln Center allows a unique opportunity in the evolution of the event, offering expanded resources and facilities around campus for the use of designer, press, industry and consumer activities. Inside the Tents, the site will feature increase lounge style seating in the event lobby and an outdoor garden for events and presentations as well as a number of restaurants, cafes and sitting areas around the Lincoln Center campus. Lincoln Center also provides attendees with convenient transportation and access to the event via the MTA's subway systems, busses, the West Side Highway and light traffic flow on 9th Avenue (Columbus) and 10th Avenue (Amsterdam) making the hectic week of shows as effortless as possible for all attendees.
The City, working with IMG Fashion and Lincoln Center, has embarked on a coordinated effort to ensure Mercedes-Benz Fashion Week takes place in an efficient and organized manner. Led by the Citywide Event Coordination and Management Office, City agencies -- including the Transportation, Police, Fire, Buildings, Parks and Recreation and Sanitation Departments together with the Mayor's Community Assistance Unit, and New York City Economic Development Corporation (NYCEDC) -- are coordinating issues related to pedestrian access, ancillary parking, community resources, traffic flow, and opportunities for local businesses.
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