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indiDenim to host style consultations program
May '10
indiDenim, the online custom jeans brand from indiCustom, is excited to announce the launch of indi By Appointment, an experiential marketing program that further personalizes the denim buying experience with custom fittings and style consultations in select retail locations and homes. Launching initially in San Francisco and Calgary, with expansion plans scheduled in various cities later this year, indi By Appointment brings the brand's proprietary customization technology and perfect fit promise offline, and adds the personal touch of one-on-one consultations, fashion tips and measuring by indiStylists.

"The idea for indi By Appointment came from interaction with our clients," said Marybeth Luber, CEO, indiCustom. "We have a very engaged audience who appreciates the custom fit and style experience; and almost everyone expressed interest in touching our fabrics and receiving advice as they go through the design process. Individual style is the foundation of our company and this new program takes custom denim a step further, enhancing the interaction we have with our audience."

Starting May 13th, indiStylists will be available for individual consultations at indiDenim's new retail consulting space in San Francisco's trendy design showroom, 440 Brannan Studio. Clients will have the opportunity to try on various customizable jeans and work with a dedicated indiStylist to design a style unique to their body measurements and preferences -- from cut and fabrication to pocket design, distressing and more. indiStylists can also be booked for private events and gatherings for groups of 10 or more.


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