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Sporting style icon Jamie Redknapp is new face of M&S Menswear
08
May '10
M&S reveals the first pictures of its brand new menswear advertising campaign featuring former footballer and sports pundit Jamie Redknapp. Jamie will be the new face across all menswear ranges for the next year and will be seen modelling key pieces from the Blue Harbour, North Coast, Autograph and tailoring ranges. The campaign reflects the retailers new brand direction, following on from the new womenswear and food campaigns which launched in March.

In his first print campaign, which launches on 8th May, Jamie is seen modelling relaxed casualwear from the retailers Blue Harbour brand and was shot on location in South Africa.

Steven Sharp, Marketing Executive Director, says: “We're delighted to have Jamie on board. He's got a great sense of style and I think the ads look fantastic.”

Jamie Redknapp says, “I was thrilled when M&S asked me to be their new face of menswear, it's such an iconic brand and one I've always held close to my heart. I always like to dress sharply and I think the M&S ranges are fantastic.”

Marks and Spencer Group plc


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