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True Religion opens new branded retail store at Mission Viejo
May '10
True Religion Apparel, Inc. announced the opening of a new branded retail store at The Shops at Mission Viejo in Mission Viejo, California. The 1,561 square-foot branded retail store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed merchandise.

Located in the heart of South Orange County, halfway between Los Angeles and San Diego, The Shops at Mission Viejo is an upscale shopping center and boasts 1.2 million square feet of retail space. The mall is home to a host of premier specialty retailers, including Saks Fifth Avenue, Nordstrom, Coach, Sephora, MAC, and Crate & Barrel. The Shops at Mission Viejo serves a trade area of over 500,000 people with annual household income in excess of $120 thousand.

"We are excited to announce the opening of our new branded store at The Shops in Mission Viejo, which marks our second premium branded location in Orange County," said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. "With a high concentration of affluent communities, Orange County is an ideal market for our premium jeans, sportswear and accessories. Fashionable shoppers in the area will enjoy the increased access to our full collections."

"The Shops at Mission Viejo is conveniently located off the I-5 and generates annual sales per square foot in excess of $650," said Michael Buckley, president of True Religion Apparel, Inc. "We continue to be pleased with the superior locations we are finding for True Religion Apparel premium branded stores as we expand our consumer direct platform."

True Religion Apparel Inc

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