PITTI W - platform to launch capsule collections

19 May '10

3 min read

The sixth edition of Pitti W_Woman Precollection, the Pitti Immagine fair-event devoted to women's collections will be held in Florence from 15 to 18 June 2010 concomitantly with Pitti Uomo 78. A selected group of about 60 international brands will present exclusive previews of their 2011 spring-summer collections in the Dogana on via Valfonda.

Pitti W has already made a name for itself as a strategic event, and it is chosen by exhibitors for preview launches, for capsule collections and for specific projects linked to new approaches to female elegance. In response to a need expressed by many buyers, this edition of the fair-event will focus even more on collections built around a selection of key items. The reason behind this is to generate greater impact in terms of sales and communications, by starting the game early when buyers' budgets are still open. In parallel, the Pitti W offer is becoming broader – with more space in the sections dedicated to vintage items and fragrances – with a refreshed layout designed by Olivero Baldini and a new approach to how the space is used – everything is more open to enhance dialogue among the products.

At the Dogana, the third edition of Vintage for Pitti W and the special area dedicated to artistic perfumery
After last season's success, Pitti W will once again feature the “Vintage for Pitti W” area produced in cooperation with A.N.G.E.L.O. Vintage Palace and dedicated to…vintage, of course!. A special setting will host a selection of some of the best from this unique world who will be showing their collections of vintage couture, accessories, jewels and signature scarves.

The area for Fragranze, with the latest developments from the world of artistic and selective perfumery - important lifestyle components of the contemporary woman's wardrobe – will feature some of the exhibitors from the Pitti Immagine September event with the same title. The participating brands will include: Biehl, Calé Fragranze d'Autore, Histoires de Parfums, La Maison de la Vanille, Laboratorio Olfattivo, Profumi di Pantelleria and Solange.

The area “Vintage for Pitti W”, includes the project dedicated to the vintage universe, in cooperation with A.N.G.E.L.O. Vintage Palace. A special setting will show a selection of some of the best operators for the vintage fashion that will bring in Florence their best selection of vintage couture, accessories, jewelry and foulard.

The special section: Designer Collections
And, once again, Pitti W will host Designer Collections, the special area for brands that best interpret the concept of design research in feminine elegance. The buyers who come to Florence will have the opportunity to see preview showings of the collections by well known and young designers.

The brands participating in Pitti W n.6 will include:
A.N.G.E.L.O., A-lab Milano, Alberto Fasciani, Barbara Boner, BHcrafts, Bibi Chemnitz, BP Studio, ç Les Maçons Danseurs, Carta e Costura, Chic Appeal by De Pio, Claudio Cutuli Adamantis, Cut It Out, Dominique Aurientis, Fabi, Get U, Gherardini, Giora' by Giovanna Raspini, Gotha, Henry Beguelin, Insideout, Un Dimanche a Venise Par Kalliste', Kartell, Leopoldo Giordano, Lika, Martha Davis, Mauro Gasperi, Monica Bianco, Nada Sawaya New York, Paolo Pecora Donna, Peridot London, Pinkmemories, V.Level, Veronica Bettini Mood.

Pitti Immagine

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