Design Watching will be the theme of this summer edition of Pitti Uomo: the world of fashion will be making a curious – and indiscreet – foray into the world of design through the ideas and visual-acoustic-verbal notes gathered by a platoon of “design watchers”, the spearhead of Pitti People, the international community of the Pitti Uomo buyers, journalists and opinion leaders,.They will choose, between tradition and contemporaneity, their preferred design object and will be coordinated by Cristina Morozzi.
Event: PITTI UOMO N. 78 Venue: Florence, Fortezza da Basso, 15-18 June 2010
The settings, designed by Patricia Urquiola will create an ideal continuity between the outdoor and indoor areas of the fair, and will offer a new concept for the lounge areas and special refreshment-food points. It's just one more and new proof of a clear calling and the across-the-board nature of Pitti Immagine events that are the ideal venue for launching new projects and presenting special previews in the most important areas of contemporary fashion, lifestyle and design. Among the design watchers at this edition: Roberta Valentini from Penelope, Giusi Ferré, Max Kibardin, Jorge Koch, Stefano Roncato, La Pina.
New ideas and special projects Pitti Immagine Uomo is the world's most important men's fashion fair selected by the top international firms to launch their collections and global strategies worldwide at the start of the season. The special projects featured at the Fortezza da Basso include: - the new era of C.P. Company presented in world premiere in Florence; - an important return to Pitti Uomo, and specifically G-Star Raw a cult brand in contemporary jeanswear that will present the Raw Essentials collection; - the exclusive presentation of the new project Made in the USA by Levi's Vintage Clothing; - the launch of the new collection by Roberto Menichetti for Brema; - the debut of the international cult brand GCW; - the new special project by Brembo; - a new look from the historic English brand, Daks; - the international debut of Seventy Pulse, a new project by Seventy;
Patricia Urquiola's NEW DESIGN moves onto the upper level of the Main Pavilion After its successful debut last January, Patricia Urquiola's new design for the Main Pavilion is making another step forward and up. With a strategy based on an approach of advanced experimentation in fashion and how it is distributed and used, Ms.Urquiola has gone to the Upper Level involving the Classico Italia exhibitors and has created a sort of department store with more open stands to facilitate dialogue among the products.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
