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N-W secures concession to operate timeless brand Bally
May '10
Nuance-Watson (Singapore) has been awarded the concession to operate the new concept Bally store at Singapore Changi Airport's Terminal 1. The 104 square metre shop will be located at Departure/ Transit Lounge East.

Global Swiss luxury brand Bally has partnered with Nuance-Watson (Singapore) to enhance its already outstanding presence across Asia. Deemed as one of the world's best shoe-makers, Bally is a brand with proven strength and continued growth. It has a robust network of patrons and captivates the most demanding with its alluring range of leather goods.

Maximising the increasing demand of the footwear and accessories segment with an international reputation for quality and design at Changi Airport, Nuance-Watson, steadfast in their philosophy to be innovative and at the cutting edge in retail concepts, has seized the opportunity to launch this high end boutique. This dove-tails Changi Airport Group's ideology to be the forerunner of airport retailing, offering the best in class luxury brands and an international high end experience to all passengers traveling through Changi Airport.

The avant-garde 'Bally' store design and the merchandising at the showroom will set it apart offering passengers a truly outstanding shopping experience. Sporting the latest 'Bally' collection at very attractive price ranges, particularly on the 'core' range of bags and shoes, the store is sure to appeal and provide excitement to everyone travelling through Terminal 1.

Nuance-Watson (Singapore) Managing Director Ken Tse said: “Bally is a sophisticated and timeless brand that continues to enchant customers worldwide with its exceptional quality and history. We're delighted to be working with Bally to further enrich the luxury shopping experience for passengers in Changi Airport.”

Nuance-Watson (Singapore) Head of Business Development, Jorge Rodriguez commented: “Our efforts to secure a prominent location for Bally have finally paid off. The location, size, brand adjacencies have been planed to make sure Bally, as one of our partners, enjoy the best location in Changi. We look forward to more openings soon.”

Nuance-Watson (Singapore)

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