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British Orchira enters jewellery retail market

26
May '10
Orchira, the leading British has announced an exclusive partnership with renowned New York based fine jewellery manufacturer Kuber Mfg. Inc., with the aim of introducing 700 exquisite pearl jewellery designs to over 3000 leading jewellers and department stores in the United States and Caribbean.

Established in the United Kingdom, Orchira is a fast growing luxury brand known for its extensive line of exquisite pearl jewellery designs stocked by the key retail and TV shopping networks, including Amazon, Ideal Shopping, M6, EHS, TK Maxx and hundreds of jewellery retailers across Europe and UK.

Despite the luxury market recession and little expectations of the recovery before 2011, Orchira enjoyed strong sales performances and strong increase of brand recognition in Eastern Europe and Asia during the 2009. " Our customers appreciate the balance of fresh, unique designs and price of Orchira's 100% authentic pearl and gemstone jewellery and we now see new patterns, where women are buying affordable designer pearl jewellery for themselves, instead of waiting for a man's treat. Our sales have grown significantly, when the jewellery and luxury market was down in flames last year.", - says the Founder and CEO of Orchira, Shan You.

Basant Johari, President of Kuber Mfg. Inc., added "We are very excited to be working with Orchira and proud to be the exclusive distributor of their pearl jewellery in United States and the Caribbean. We believe the time is right and with the help of Kuber's sales and distribution network, Orchira is well positioned to expand its presence in these lucrative markets."

With design and quality at their essence, Orchira's high quality authentic cultured pearl and gemstone jewellery offerings vary from season to season, always staying on trend with the latest and most flattering looks and colours. Orchira constantly delivers an exceptional brand experience that reflects every woman's natural beauty and recognizes her individuality through TV shows and network of selected retailers. Orchira's award-winning retail website plays an important role in the brand strategy and offers the most comprehensive pearl jewellery catalogue, excellent product photographs, unbeatable prices and outstanding customer service.

"We recognised the importance of online presence for any modern jeweller and have launched Orchira US retail website targeting U.S. market and are committed to deliver outstanding brand experiences online", - said Basant Johari, President of Kuber Mfg Inc.

Orchira


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