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Haleswoven fashion company to trade styles to Ibiza
Jun '10
Summer has bagged new contract for a Halesowen fashion firm, which is going to team up with Café Mambo, in Ibiza, indicating that the firm's t-shirts will soon be seen donned by Fatboy Slim and Groove Armada.

Birmingham City University graduates, Iain Mitchell and Neil Fisher, operate the brand Seventyseven, and they came in to Café Mambo's vision after the venue commenced display of its designs in it self-owned apparel boutique, attached to the club.

During each summer, the Café hosts top global DJs such as Pete Tong, Roger Sanchez and Paul Oakenfold. Designs by Seventyseven caught the Café's attention and hence, they were contracted to manufacture t-shirts for the staff at the venue and to hand out to the DJs playing in the club.

Although, the heavily music-based apparels label hordes its jackets, denims and t-shirts in over 60 exclusive stores across UK, with the new contract, it's target is to promote its label even in the department stores.

According to Mitchell, they bagged the contract second time in a row as they had, last year too, teamed up with Café.

In function since seven years, Seventyseven was set up as soon as the two friends graduated with the help of Prince's Trust grant for their first-ever trade show. While Mitchell looks at the design aspect, Fisher markets the label.

Most of the garments of the label are sold in independent street-wear stores and they have also started their own online store. Trade shows are providing a pathway for them to venture into department stores.

Fibre2Fashion News Desk - India

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