Home / Knowledge / News / Fashion / Guidone to redefine time with new watch collection
Guidone to redefine time with new watch collection
Jun '10
Denis Guidone, one of Italy's rising design stars, will be at Fitzsu, 7970 Melrose Ave., on June 26, 2010, for an all day event called Redefining Time. Guidone will be introducing his newest additions to his world recognized watch collection designed for Nava Design. The Nava Design watch collection will also be launched on the fitzsu website.

Minimalism and irony define Guidone's approach to watch design. Minimally, his watches' simple doodles or shapes make you want to watch, not the time, but the playful changes in graphics created by the passage of time. Ironically, his watches are not about the rational telling of time but lack of expected characteristics to allow you to be exact about what time it is. Meant to be accessories more than serious timepieces, Guidone's watches reflect their relevance in today's world as a primary source for accurate time. "I don't like to design watches, what I really like is to design time," says Guidone.

Fitzsu's website and brick and mortar store hosts events throughout the year to bring excitement to the objects they sell and to demonstrate their thoughtful design and functionality. Having Guidone and the entire Nava watch collection accessible to the L.A .public is part of an all day event that includes a brunch time, snack time and cocktail time. "Because our customers may not all be able to go around the world and immerse themselves in design as we do, we try to immerse them as much as we can here," says Fitz, owner of Fitzsu.

For additional information on the Redefining Time event, the designer Denis Guidone or the Nava watches, or to schedule an interview with the designer while he is in Los Angeles, please contact Su Sazama or visit www.fitzsu.com. The watches are available at the Melrose store and on line.

Denis Guidone works in Milan, Italy in architecture, design and visual communications. He is the recipient of numerous awards including the Bruno Munari National Award and is the winner of the Los Angeles 2008 International Design Award in Accessory - Watches for his Nava watch Ora Unica. His watch collection for Nava Design includes the Ora, Ora Unica, Ora Lattea and Tempo Libero.


Must ReadView All

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Courtesy: Fast Retailing

Apparel/Garments | On 15th Oct 2018

Fast Retailing operating profit soars 33.9% in FY18

Fast Retailing has achieved a record performance in the twelve months ...

Interviews View All

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Jurgen Gauger, Spreadshirt

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search