Home / Knowledge / News / Fashion / Social media fans to choose next face of Levi's Girl

Social media fans to choose next face of Levi's Girl

15
Jun '10
Looking for the opportunity to channel your ideas, outlook and discoveries to millions of people around the world? There are only seven days left for consumers to apply for the new role of Levi's Girl, the face and voice for Levi's women in the digital space. Video submissions documenting why you are the ideal candidate for this exciting new job will be accepted until 11:59 p.m. PDT on Sunday, June 20.

"Last year, we empowered the 'Levi's Guy' – our social media coordinator – to be the voice of the Levi's brand to our Facebook community of 300,000+ fans," said Kristin Bannister, Levi's Director of Women's & Digital Marketing. "We're excited to add a second vibrant Levi's voice to capture the female essence of the brand and communicate directly with our female fan base. We hope to engage with loyal Levi's fans across the country to help select the candidate who will step into this role."

Later this month, during the second phase of the "Levi's Girl" contest, the Levi's brand will select the top five contest submissions and community members will then have one week to vote for their favorite candidate. Announced at the end of July, the lucky winner will receive a six-month paid position to work alongside the "Levi's Guy" in Levi's marketing department. The new "Levi's Girl" will be relocated by Levi's to work at the company's headquarters in San Francisco.

Social media-savvy candidates who live in the United States, are 18 years old or older and have a keen sense of style are encouraged to enter the contest. The ideal candidates are honest, brave and passionate about making an impact in their communities with an eye on global issues.

The Levi's brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi's jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi's brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

Levi's


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Phạm Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Pic: Centric Software

Information Technology | On 15th Feb 2020

Centric SMB PLM solution reduces costs for SMEs

Silicon Valley-based Centric Software has developed an innovative,...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

GenNext is slowly but surely adapting to global trends and practices

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search