Home / Knowledge / News / Fashion / Danner opens new Portland retail store

Danner opens new Portland retail store

17
Jun '10
Danner announced the June 17, 2010 opening of its new Portland retail location, The Danner Factory Store, at 12021 NE Airport Way.

More than simply a retail store for customers to find Danner products, the location is also the home of Danner's recrafting factory, where shoppers can watch master craftsman rebuild old Danner boots into nearly new, replacing the outsole, rebuilding the midsole, reworking the leather, and re-stitching the seams. Among the store's highlights are the many historical artifacts on display, which celebrate Danner's 75 years of handcrafting boots in Portland.

“The Danner Factory Store is truly a celebration of what Danner is known for – handcrafted boots of the highest standards, made right here in Portland, Oregon,” said Joe Schneider, CEO of LaCrosse Footwear, Inc, parent company of Danner. “The factory within a store concept is something we intentionally brought to our customers, and this location is the closest touchpoint to our brand anywhere. From the craftsmen on site, to the legacy artifacts we've brought in to decorate the store, and the largest selection of our products in any one location – this is Danner.”

The new retail location, with 4,000 square feet of sales space, marks the first of two major capital investments the Company is making in the Portland, Oregon marketplace in 2010. A new 59,000 square foot Danner Factory will open later this summer. The two projects combined represent a capital investment of approximately $9 million to $10 million.

“We are proud to share our success with Portland and the people and organizations who make up our headquarters community,” said Schneider. “Our local investments put people to work, create a more dynamic shopping environment for our customers, and allow us to give back to those who have helped to create our success. We are lucky to have a family of employees who drive our accomplishments, and this beautiful new store is an example of what a committed talent force can achieve.”

The Danner Factory Store opens its doors with a Grand Opening Celebration taking place throughout Father's Day Weekend. Customers are encouraged to stop by for the complete line of Danner products including limited edition items, free commemorative t-shirts for the first 2,000 visitors, refreshments, special prizes for Dads and Those Who Serve here and abroad, and other exciting giveaways.

Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work and outdoor markets. With a commitment to craftsmanship since 1932, Danner continues its long heritage of making premium-quality hiking, hunting, occupational, uniform and rugged casual footwear for men and women. Located in Portland, Ore., Danner is a wholly owned subsidiary of LaCrosse Footwear, Inc.

Danner Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 24th Jul 2021

5.2 lakh Zimbabwean homes to gain from Pfumvudza cotton inputs scheme

At least 520,000 households in the marginalised zones of Zimbabwe...

Pic: Lanzatech

Textiles | On 24th Jul 2021

US' LanzaTech, Lululemon to make yarn from recycled carbon emissions

LanzaTech has joined hands with Lululemon athletica, an athletic...

Pic: HOdo Group

Apparel/Garments | On 24th Jul 2021

Chinese apparel firm HOdo exports carbon-offset clothing

Apparel brand HOdo has claimed producing and exporting China’s first...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Aashumi Mahajan,

Aashumi Mahajan

Luxe Maison is a premiere haute couture e-boutique established after 2015. ...

Akram Tariq Khan,

Akram Tariq Khan

E-commerce brand YourLibaas meaning "garment or attire" in Udru, was...

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search