Home / Knowledge / News / Fashion / Danner opens new Portland retail store

Danner opens new Portland retail store

17
Jun '10
Danner announced the June 17, 2010 opening of its new Portland retail location, The Danner Factory Store, at 12021 NE Airport Way.

More than simply a retail store for customers to find Danner products, the location is also the home of Danner's recrafting factory, where shoppers can watch master craftsman rebuild old Danner boots into nearly new, replacing the outsole, rebuilding the midsole, reworking the leather, and re-stitching the seams. Among the store's highlights are the many historical artifacts on display, which celebrate Danner's 75 years of handcrafting boots in Portland.

“The Danner Factory Store is truly a celebration of what Danner is known for – handcrafted boots of the highest standards, made right here in Portland, Oregon,” said Joe Schneider, CEO of LaCrosse Footwear, Inc, parent company of Danner. “The factory within a store concept is something we intentionally brought to our customers, and this location is the closest touchpoint to our brand anywhere. From the craftsmen on site, to the legacy artifacts we've brought in to decorate the store, and the largest selection of our products in any one location – this is Danner.”

The new retail location, with 4,000 square feet of sales space, marks the first of two major capital investments the Company is making in the Portland, Oregon marketplace in 2010. A new 59,000 square foot Danner Factory will open later this summer. The two projects combined represent a capital investment of approximately $9 million to $10 million.

“We are proud to share our success with Portland and the people and organizations who make up our headquarters community,” said Schneider. “Our local investments put people to work, create a more dynamic shopping environment for our customers, and allow us to give back to those who have helped to create our success. We are lucky to have a family of employees who drive our accomplishments, and this beautiful new store is an example of what a committed talent force can achieve.”

The Danner Factory Store opens its doors with a Grand Opening Celebration taking place throughout Father's Day Weekend. Customers are encouraged to stop by for the complete line of Danner products including limited edition items, free commemorative t-shirts for the first 2,000 visitors, refreshments, special prizes for Dads and Those Who Serve here and abroad, and other exciting giveaways.

Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work and outdoor markets. With a commitment to craftsmanship since 1932, Danner continues its long heritage of making premium-quality hiking, hunting, occupational, uniform and rugged casual footwear for men and women. Located in Portland, Ore., Danner is a wholly owned subsidiary of LaCrosse Footwear, Inc.

Danner Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 29th Feb 2020

Nepal's pashmina sector gets European Union boost

A new project funded by the European Union to strengthen Nepal's path ...

Pic: Shutterstock

Apparel/Garments | On 29th Feb 2020

Coronavirus outbreak hits Thai garment industry

The coronavirus outbreak has been affecting the Thai apparel industry ...

Pic: Shutterstock

Retail | On 29th Feb 2020

Indian govt clarifies on sourcing of goods from SEZs

Goods procured from units in special economic zones (SEZs) by...

Interviews View All

Footwear industry, Head honchos

Footwear industry
Head honchos

There is rising demand for fancy, trendy and yet comfortable footwear

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

N Nithyanandan,

N Nithyanandan

Incorporated in 1999, Purani Textiless Private Limited is one of the...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search