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Op unveils 'Back To College'

17
Jun '10
Op's fall 2010 “Back to College” multi-media marketing campaign features actress Jessica Szohr of the CW's Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee and actor Trevor Donovan of the CW's 90210.

The Op cast was photographed on the famed UCLA campus at a dorm movie night, hanging out on campus and in the hallway between classes. The stars wear the newest fall fashions exclusively available at Walmart in the United States and online. In addition, the Op celebrities will host a launch party in Los Angeles in early July and make personal appearances on behalf of the brand.

Cory Monteith stated, “My favorite pieces are the hoodies, the fall clothing is great. You can wear Op in a casual way or when you go out.” Commenting on the collection, Dianna Agron said, “I love the plaid shirts! All of the fall clothing from Op is perfect for hanging out on campus.” “Op is very affordable but is also really fashionable. It's great that you can be in style but not spend a ton of money on your outfit,” Jessica Szohr added.

The national campaign will debut this August in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, outdoor and online.

Op's fall 2010


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