Pitti Bimbo N.71 - the innovations, the sections, the figures
24 Jun '10
6 min read
The Eco-evolution in children's wear EcoEthic will be the star of one of the Pop Up Store areas in the Main Pavilion. EcoEthic is the section dedicated to the growing awareness of ethical topics with a group of collections that have opted for ethical conduct and eco-sustainability as their key elements. The area hosts firms from all over the world that use organic and biological materials produced with respect for the environment and a manufacturing chain that protects local production and small communities in addition to helping to save our planet. The brands participating at this edition include: Chamomilla Organic Baby, Dimani Domani, Filobio, Frilo Swissmade, Inch Blue, Jolie Poupée, Kidiwi, Naturapura, Nusnus, Serendipity Organics, Thea / Altheane, Victoria Christmas.
Apartment. A sophisticated luxury lifestyle for children's fashion This will be the fourth edition of Apartment, the project dedicated to brands that research luxury contemporary lifestyles for children's fashion for the more open-minded and niche consumers. Located in the Lyceum, at this edition Apartment will become a Promenade through urban parks and city porticos: this, in fact, is the theme of the layout curated by designer Ilaria Marelli, showcasing a selection of international clothing and accessory collections.
The fundamental role of buyers at Pitti Bimbo Pitti Bimbo is an unmissable event for top Italian and international buyers. They are the ones who dictate the commercial success of the event and certify the quality of the proposals, the capacity for ongoing renewal, the clarity of the displays and attentive segmentation, the commitment to discovering new brands and young new talents. To mention some names: from Italy we have Pupi Solari, Giò Moretti, La Rinascente - Milan, Tessabit and Baby Leam; from the United Kingdom, Harrods and Selfridges; from France Le Bon Marché and Galeries Lafayette; from Germany August Pfueller and Barbara Freres; from the USA Barney's, Begdorf Goodman, Saks and Neiman Marcus; from Russia Bosco dei Ciliegi, Podium and Tsum; from Spain El Corte Inglés; from Japan Isetan, Takashimaya and United Arrows; from Arab countries Al Garawi, Lollypop and Villamoda; from Hong Kong, Horn's Limited... and many, many more, including new markets like Brazil, Ukraine and Turkey.
A fashion week dedicated to children: the runway shows and events Pitti Bimbo also owes part of its success to the “extras” – special opportunities for communicating, runway shows and the special events that flank each edition of the fair. The fashion shows that launch the collections' trends and offer invaluable guidelines for styling and combining clothing and accessories have a huge and constantly growing following. The runway shows go hand in hand with events and new modes of expression, with performances in the city that pick up on what's happening in tastes and on the market in general. They are a must for the world's buyers and press and here are just a few of the names that will be coming down the catwalks: Fendi, Miss Blumarine produced and distributed by Spazio Sei, Sarabanda produced by Miniconf, Miss Grant, Calvin Klein, Woolrich Kid and Elsy.
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