Home / Knowledge / News / Fashion / John Wall shows off new Reebok ZigTech Slash

John Wall shows off new Reebok ZigTech Slash

24
Jun '10
In June 2007, a relatively unknown North Carolina high school student named John Wall first “signed” with Reebok…Wall signed up to be part of Reebok's prestigious Break Out Camp and the brand saw his amazing potential. Today, Reebok takes that signature to a whole new level by inking a multi-year global endorsement deal with the 19 year old projected # 1 draft pick. A University of Kentucky superstar point guard, Wall will support Reebok's ZigTech performance collection and will be the first to wear the technology on court.

Continuing his legacy with the brand, Wall said “Reebok believed in me when no one else did. And now, I believe in them and the new technology they have to offer me as a player.”

“This partnership could not come at a better time for Reebok,” said Reebok's President Uli Becker. “After a hugely successful launch of our ZigTech training footwear collection, we wanted to extend our technology into new categories. There is no better athlete in the world to debut our ZigTech on-court footwear than the bold, energetic and exciting John Wall.”

"John is a unique player who has a huge cultural influence that separates him from the pack," said Reebok Head of Sports and Entertainment Marketing, Todd Krinsky. "He has a distinct swagger on the court and an aspirational style and flair off the court. John's individualism and energy make him the perfect fit for the Reebok brand."

Igniting Reebok's basketball business globally, Wall will be the premier athlete to wear ZigTech footwear not only for training, but also for competition. The first ZigTech basketball shoe, ZigTech Slash, hits stores nationwide October 15th.

“I'm excited to debut Reebok's Zig Slash basketball shoe on the court,” said Wall. “I've been training in Zigs and the extra energy the shoes give me is like nothing I have ever felt before.”

Reebok's ZigTech collection is designed to give more energy to the best athletes in the world. Wall joins other marquis members of the Reebok family who train in ZigTech footwear including NFL stars Peyton Manning, Chad Ocho Cinco and DeMarcus Ware, NHL greats Sidney Crosby and Alexander Ovechkin, MLB phenoms Tim Lincecum and David Ortiz, soccer standout Thierry Henry, champion driver Lewis Hamilton, and many more.

Reebok will feature John Wall in its newest ZigTech television ad, debuting during the 2010 NBA Draft on June 24th on ESPN. In addition, Wall will be heavily featured in ZigTech advertising throughout fall and winter 2010 on TV, online and in key print publications.

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel equipment. A subsidiary of adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

Reebok International Ltd


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Feb 2020

CLMV nations urged to export goods items to Japan

Cambodia, Laos, Myanmar and Vietnam (CLMV) were recently encouraged...

Pic: Shutterstock

Apparel/Garments | On 19th Feb 2020

Turkey's apparel sector sets $19 bn export target in 2020

Turkey's apparel sector, which sold goods worth $17.7 billion to...

Pic: Waleeds / Shutterstock.com

Textiles | On 19th Feb 2020

Pakistan textile exports up 3.68% in July-Jan FY20

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Jos Notermans,

Jos Notermans

SPGPrints is a global provider of integrated solutions for rotary screen...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search