Home / Knowledge / News / Fashion / John Wall shows off new Reebok ZigTech Slash

John Wall shows off new Reebok ZigTech Slash

Jun '10
In June 2007, a relatively unknown North Carolina high school student named John Wall first “signed” with Reebok…Wall signed up to be part of Reebok's prestigious Break Out Camp and the brand saw his amazing potential. Today, Reebok takes that signature to a whole new level by inking a multi-year global endorsement deal with the 19 year old projected # 1 draft pick. A University of Kentucky superstar point guard, Wall will support Reebok's ZigTech performance collection and will be the first to wear the technology on court.

Continuing his legacy with the brand, Wall said “Reebok believed in me when no one else did. And now, I believe in them and the new technology they have to offer me as a player.”

“This partnership could not come at a better time for Reebok,” said Reebok's President Uli Becker. “After a hugely successful launch of our ZigTech training footwear collection, we wanted to extend our technology into new categories. There is no better athlete in the world to debut our ZigTech on-court footwear than the bold, energetic and exciting John Wall.”

"John is a unique player who has a huge cultural influence that separates him from the pack," said Reebok Head of Sports and Entertainment Marketing, Todd Krinsky. "He has a distinct swagger on the court and an aspirational style and flair off the court. John's individualism and energy make him the perfect fit for the Reebok brand."

Igniting Reebok's basketball business globally, Wall will be the premier athlete to wear ZigTech footwear not only for training, but also for competition. The first ZigTech basketball shoe, ZigTech Slash, hits stores nationwide October 15th.

“I'm excited to debut Reebok's Zig Slash basketball shoe on the court,” said Wall. “I've been training in Zigs and the extra energy the shoes give me is like nothing I have ever felt before.”

Reebok's ZigTech collection is designed to give more energy to the best athletes in the world. Wall joins other marquis members of the Reebok family who train in ZigTech footwear including NFL stars Peyton Manning, Chad Ocho Cinco and DeMarcus Ware, NHL greats Sidney Crosby and Alexander Ovechkin, MLB phenoms Tim Lincecum and David Ortiz, soccer standout Thierry Henry, champion driver Lewis Hamilton, and many more.

Reebok will feature John Wall in its newest ZigTech television ad, debuting during the 2010 NBA Draft on June 24th on ESPN. In addition, Wall will be heavily featured in ZigTech advertising throughout fall and winter 2010 on TV, online and in key print publications.

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel equipment. A subsidiary of adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

Reebok International Ltd

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 30th Jul 2021

ILO outlines 3 scenarios for Asian garment sector recovery trajectory

Looking to the post-pandemic period, a new research brief by the...

Pic: Shutterstock

Retail | On 30th Jul 2021

UK retail sales up 0.5% MoM in June; clothing store sales down 4.7%

Retail sales volumes in the UK increased by 0.5 per cent in June 2021 ...

Pic: Shutterstock

Textiles | On 30th Jul 2021

Prime Content| Here's why global cotton trade will rise in July-Dec 2021

Global cotton trade is expected to rise in the coming months of 2021...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Aashumi Mahajan,

Aashumi Mahajan

Luxe Maison is a premiere haute couture e-boutique established after 2015. ...

Noemi Sanchez,

Noemi Sanchez

Established since 1846, Evlox is a specialised denim manufacturer with its ...

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Thomas Ong P S, NanoTextile

Thomas Ong P S

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search