Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Styleclicker City: people of the 21st century
Styleclicker City: people of the 21st century
Jun '10
From 25 July to 8 August 2010, the North Rhine-Westphalia Forum for Culture and Industry (NRW-Forum) will host the largest exhibition ever dedicated to a single fashion blogger. In this exhibition, one of the world's most renowned and best-known bloggers, the German–Swedish photographer Gunnar Hämmerle (aka 'Styleclicker'), will show just under 1,000 blog shots of 'people of the 21st century'. Hämmerle's images are digital fashion photographs taken on the streets of cities the world over. The projections of these images will transform the upper floor of the NRW-Forum into a virtual city inhabited by a huge range of different people from Stockholm, Berlin, New York, Paris, London, and elsewhere.

The streets are his everyday catwalk. It is on the streets that Styleclicker searches for the 'models' for his eponymous street fashion blog. The principle is simple: if anyone stands out from the crowd, Hämmerle approaches him or her and takes a photo on the spot. It all has to happen quickly; the whole process lasts only a few minutes, leaving photographer and subject no time to think. It is the charm of the spontaneous, the magic of the moment that is reflected in these photographs.

Style hunters are a 21st century phenomenon; they collect everything and anything that has style, regardless of trends, communities, cities, or genres. They have even made it onto the pages of the world's great and glossy fashion magazines. They turn the traditional view of fashion on its head, no longer focussing on catwalk models, but on the people who define themselves through their trendy outfits.

The exhibition at the NRW-Forum, the first ever museum-based exhibition of fashion blog photography in Germany, includes just under 1,000 portraits of people that Hämmerle has photographed for his blog over the course of the past three years. The visitor will move between the (life-size) images of Hämmerle's subjects as if moving around a city without borders, a global city that has no beginning and no end, an urban style continuum ... and ends up in a night-time bar where the photos are only briefly shown as a flash. Naturally, for the opening of the exhibition, this bar will be a 'real' bar and visitors will become part of the show, using an automatic release to include themselves in the flow of images.

The exhibition's sub-heading, 'People of the 21st century' is a reference to 'People of the 20th century', an epoch-making work by August Sander, whom Gunnar Hämmerle greatly admires. Sometime around the year 1925, Sander drew up a concept covering a broad range of social and professional groups of the day. He took approximately 600 photos and divided them up into seven categories in which he showed people in typical surroundings, wearing characteristic clothing, or with attributes specific to their professions.

'It is a huge honour for me to have my pictures exhibited in a museum setting in Düsseldorf in particular. It was here that the Bechers taught and it was here that a whole range of outstanding representatives of contemporary photography emerged from their "Düsseldorf School". This city has a long tradition of artistic photography.' ... and it is also a place where fashion, photography, and art merge effortlessly. Gunnar Hämmerle has been keeping his blog,, since December 2006. It has since become a major voice in the fashion blogosphere with fans all over the world. In early 2008, Styleclicker won the Streetclash competition, which ran during Berlin Fashion Week. In the solo exhibition 'ich bin selber ich' (I myself am myself), 99 images from his blog were shown in Galerie Rocket in Munich from May to July 2008. That same year, Styleclicker also featured in the 'From the Street to the Blog' photography festival curated by Colette Paris in Arles, France.

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search