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Anonymous by Ross + Bute making their debut at Pure Premium

Jun '10
The international appeal of Pure London goes from strength to strength with the addition of top French label Antik Batik and designer UK brand Anonymous by Ross + Bute making their debut at Pure Premium.

Over the last few seasons, Pure London has attracted more and more higher-end brands who have been looking for a London based tradeshow where they can successfully grow their business by writing orders and meeting new buyers. Pure Premium delivers exactly this by giving premium brands the platform that they have needed for some time, where they can be confident in the brand adjacencies while writing orders and previewing collections to the press.

Antik Batik has selected Pure Premium as the only UK tradeshow at which to show their new Spring Summer 2011 collection. Alexa Till, Managing Director and owner of AT Showroom commented “It is a premium exhibition and provides a great platform to see buyers earlier, and this is the first opportunity buyers will have to see the new collection. We support this new project and are excited to be part of it.”

The collection will consist of their signature luxurious materials which are printed and embroidered by hand. The label uses natural materials, mixed artistic influences, embroidery and printing to create elegant designs for any fashionista. The collection takes the traditional ethnic look that Antik Batik is renowned, with bold floral prints adorned on kaftans, jumpsuits, tops and dresses.

Alongside Antik Batik will be Anonymous by Ross + Bute. Whilst the original lace-trimmed knits remain the collection's signature look, the brand continues to evolve by introducing quirky, contemporary designs each season. The summer 2011 collection combines Breton stripes with traditional Nottingham lace; while trompe l'oeil sailor inspired knits compliment toile du jour printed lace summer dresses. The colour palette consists of shades of duck-egg blue, sage green, blush pink, vanilla, nautical cherry red and marine blue.

Also joining the line up is Betty Jackson Two who will be presenting their contemporary luxury casual line. Spring Summer 2011 will see safari detail with pockets, zips and topstitching on washed out linens and silks. Prints, flirty dresses, floaty maxis and charming colours such as nautical blues, blush pinks, pebble greys, injected with digital prints and tropical floral print.

“We think it is a brilliant idea to actually open an area that is exclusive and has in essence a magical allure. The place looks stunning, the Pillar Hall is where Betty Jackson had her first runway show back in 1983 and we think the collection will look great in it. We have decided to support Pure Premium, Betty Jackson staff love creative ideas and are always inclined to try out new things.” Comments Gianluca Consoli, Betty Jackson Two Sales Manager.

US label Single will be showcasing their new collection in the Pillar Hall. Combining classic luxury withan exuberant attitude, the collection will consist of lavish fabrics, from delicate silks to the ultra soft cashmeres with one-of-a-kind prints that are developed from original artwork.

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