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Liz Claiborne completes purchase of prAna
19 Nov '05
2 min read
Latest fashions provider Liz Claiborne Inc announced that it has completed the purchase of all of the equity of Skylark Sport Marketing Corporation, doing business as prAna.
Based in North San Diego County (Vista), California and established in 1993, prAna is a designer, marketer and wholesaler of climbing, yoga and outdoor / active lifestyle apparel and accessories. PrAna is rooted in serving the core customer, designing products with technical features for performance but with the style and comfort to cross over into everyday life.
PrAna's product line includes a full line of men's and women's sportswear, performance tops and bottoms, and accessories. PrAna is expected to generate annual net sales of approximately $30 million in fiscal 2005.
PrAna has successfully executed a diversified channel strategy that promotes the brand across multiple demographics and interests, while remaining true to the core outdoor and wellness customer.
PrAna's collection of products are available in approximately 1,600 of the most respected outdoor and specialty retailers throughout the United States and abroad. PrAna has arrangements with international distributors in 27 countries worldwide. International business accounted for 12 percent of sales in 2004.
New York based Liz Claiborne Inc is a designing & marketing an extensive range of fashion apparel and accessories for women, men,teens, children and infants. The Company also markets fragrances for women and men. The 41 brands in the Liz Claiborne Inc portfolio are available at more than 30,000 points of sale worldwide.
Based in North San Diego County (Vista), California and established in 1993, prAna is a designer, marketer and wholesaler of climbing, yoga and outdoor / active lifestyle apparel and accessories. PrAna is rooted in serving the core customer, designing products with technical features for performance but with the style and comfort to cross over into everyday life.
PrAna's product line includes a full line of men's and women's sportswear, performance tops and bottoms, and accessories. PrAna is expected to generate annual net sales of approximately $30 million in fiscal 2005.
PrAna has successfully executed a diversified channel strategy that promotes the brand across multiple demographics and interests, while remaining true to the core outdoor and wellness customer.
PrAna's collection of products are available in approximately 1,600 of the most respected outdoor and specialty retailers throughout the United States and abroad. PrAna has arrangements with international distributors in 27 countries worldwide. International business accounted for 12 percent of sales in 2004.
New York based Liz Claiborne Inc is a designing & marketing an extensive range of fashion apparel and accessories for women, men,teens, children and infants. The Company also markets fragrances for women and men. The 41 brands in the Liz Claiborne Inc portfolio are available at more than 30,000 points of sale worldwide.
Liz Claiborne Inc
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