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Elmec Romania & Fashion Box Hellas JV for distribution

Nov '05
Athens based ELMEC SPORT S.A. announces that its subsidiary ELMEC ROMANIA SRL signed an agreement with FASHION BOX HELLAS S.A.

FASHION BOX HELLAS S.A. is the subsidiary of the Italian company FASHION BOX S.p.A. The agreement is to import and distribute the products bearing the trademarks REPLAY, E-PLAY, REPLAY&SONS, WeR, REPLAY FOOTWEAR in Romania.

Under this two year agreement, Elmec Romania SRL shall be the exclusive distributor of the Replay collections for this country. The distribution of these products will be conducted through both its existing retail stores, with the title Famous Brands, as well as through new stores, to be created in the forthcoming future, selling exclusively these products.

FASHION BOX HELLAS S.A. is founded by Mr KONSTANTINOS TSOUVELEKAKIS and the Dutch company STORCLEST HOLDINGS BV. The Company rapidly introduces its goods among the most renowned brands of casualwear. A second store is opened in Glyfada. Before the Company's establishment, the first REPLAY STORE, which opened its doors in the Kolonaki in 1993, had been supplied directly by Fashion Box Group S.p.A.

The Fais family founded Elmec Sport S.A. in 1981, in order to undertake the distribution of NIKE, which was represented in Greece by another company of the group, Elmec Ino Fais S.A. Today Elmec Sport is the exclusive distributor of NIKE apparel and shoes in Greece, Cyprus, Bulgaria and Romania. Elmec Sport shows a substantial activity in other lifestyle fields too, such as motorcycles (representing the legendary American company Harley-Davidson) and fitness (distributing the leading Italian company Technogym).


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