Interviews
Employees turn models for new women's shoes campaign
06 Jul '10
2 min read
The online shoe shop Sarenza has enlisted the help of 8 of its female employees recently, to model the latest shoes and handbags chosen by their expert buyers in their new campaign.
The women, who all have different tastes, were chosen for this very reason as they each represent a particular style in the photo shoot. The company, who have claimed to be very people-oriented in the past, said that the idea came from realising they have their own fashionistas in-house.
There are 60 employees altogether working at Sarenza - 45 of who are women. So when they asked for volunteers to try on the very latest trends in womens shoes by some of the most exciting designers, there was no shortage of offers with the women vying for the chance to choose their favourites to model.
The ages of the women were mixed, plus their job roles too showing such diversity varying from web design to finance. Sarenza's aim for the campaign was to show how the designs can be interpreted into different, busy lifestyles of women with various persuasions in fashion, in everyday life and in real jobs instead of just shooting models in dream locations.
The eight themes or styles of the campaign are called Miss Rock n Roll, Yummy Mummy, Casual French Chic, Fashion Mixer, Classic & Spicy, Dolce Vita, Retro & Romantic and Preppy Girl. So there is definitely something for everybody. Each model has been given the opportunity to define their style in a short paragraph so that visitors to the online shoe shop can see which one they identify most with. Then customers can view their 'wish lists', revealing more of their favourite womens designer shoes from the site and perhaps suggesting a few more designs they might be interested in.
The experience has been such a success that the company have stated there may be more to come – this time trying to persuade eight of the 15 men who work for Sarenza to model in a similar campaign and maybe after that a photo shoot with customers. For the time being though, the Sarenza women are the stars and prove that the company really do love fashion with these stylish employees carving the way!
The women, who all have different tastes, were chosen for this very reason as they each represent a particular style in the photo shoot. The company, who have claimed to be very people-oriented in the past, said that the idea came from realising they have their own fashionistas in-house.
There are 60 employees altogether working at Sarenza - 45 of who are women. So when they asked for volunteers to try on the very latest trends in womens shoes by some of the most exciting designers, there was no shortage of offers with the women vying for the chance to choose their favourites to model.
The ages of the women were mixed, plus their job roles too showing such diversity varying from web design to finance. Sarenza's aim for the campaign was to show how the designs can be interpreted into different, busy lifestyles of women with various persuasions in fashion, in everyday life and in real jobs instead of just shooting models in dream locations.
The eight themes or styles of the campaign are called Miss Rock n Roll, Yummy Mummy, Casual French Chic, Fashion Mixer, Classic & Spicy, Dolce Vita, Retro & Romantic and Preppy Girl. So there is definitely something for everybody. Each model has been given the opportunity to define their style in a short paragraph so that visitors to the online shoe shop can see which one they identify most with. Then customers can view their 'wish lists', revealing more of their favourite womens designer shoes from the site and perhaps suggesting a few more designs they might be interested in.
The experience has been such a success that the company have stated there may be more to come – this time trying to persuade eight of the 15 men who work for Sarenza to model in a similar campaign and maybe after that a photo shoot with customers. For the time being though, the Sarenza women are the stars and prove that the company really do love fashion with these stylish employees carving the way!
Sarenza
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