Home / Knowledge / News / Fashion / Perry Ellis adds new product category

Perry Ellis adds new product category

Jul '10
Perry Ellis International announced that it has entered into a license agreement with Oxford Ophthalmic Corporation, a division of Eyewear Designs Ltd., to design, manufacture and distribute men's and women's eyewear under the Cubavera brand.

Eyewear Designs Ltd. is recognized for having the finest collection of designer eyewear brands in the industry. Each collection offers a broad base of design inspirations that reflect the designer's or the brand's style. When viewed as a whole, the collections comprise a comprehensive family of brands that target every niche of the eyewear consumer market.

George Feldenkreis, Chairman and Chief Executive Officer of Perry Ellis International, said, "Eyewear Designs Ltd. is an industry leader in the eyewear market and the right partner for adding a new product category and interpreting the Cubavera lifestyle. We are extremely excited about the potential of this agreement and we look forward to working together with Eyewear Designs on a successful launch."

The Cubavera line will consist of men's and women's ophthalmic frames, ophthalmic sunglasses, ophthalmic readers, as well as non-ophthalmic sunglasses. The line will launch with 12 styles that capture a modernized retro feeling, with architectural details and embroidery concepts inspired by Cubavera apparel. They will be distributed through optical retailers, department stores and specialty shops throughout the United States. Initial shipments of men's ophthalmic eyewear will arrive for the Fall 2010 season.

"Cubavera is an internationally renowned brand and we are thrilled at the prospect of working together to market Cubavera Eyewear. The collection reflects the design aesthetic of the brand and reinforces its strong heritage. We feel Cubavera is an excellent addition to our impressive brand portfolio and offers our customers the ability to not only satisfy a niche in the eyewear market, but also appeal to a broader audience," States Andrea Gluck, Co-President of Eyewear Designs Ltd.

Since its inception the Cubavera brand has transformed the ideals, joy and "sabor" of Latin culture into apparel. The Cubavera lifestyle is influenced by the Latin lifestyle but transcends categorization to appeal to a broad consumer demographic throughout the U.S. and abroad. Taking authentic fundamentals from the traditional guayabera, the brand couples innovative fabrics and design for a new twist on a traditional staple. The line has developed from its signature shirts into a collection offering a variety of suit separates, shirts, jackets, pants, shorts, and accessories.

Perry Ellis International Inc

Must ReadView All

US President Joe Biden. Pic: Shutterstock

Textiles | On 29th Jul 2021

Proposed amendments to raise US content in federal purchases announced

The United States has decided to raise US-made content in government...

Pic: Shutterstock

Apparel/Garments | On 29th Jul 2021

Uninterrupted supply chain crucial for Vietnam amid ongoing COVID wave

Ensuring that the supply chain of Vietnam is not interrupted amid the ...

Pic: Moschino

Fashion | On 29th Jul 2021

Italy’s Aeffe buys remaining 30% stake in Moschino for full ownership

Italian luxury fashion company Aeffe has acquired fashion house...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Thomas Ong P S, NanoTextile

Thomas Ong P S

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search