Home / Knowledge / News / Fashion / adidas launches world's first smart basketball shoe

adidas launches world's first smart basketball shoe

22
Nov '05
Intelligent basketball shoe
Leading sports company adidas has introduced the world's first intelligent basketball shoe. The shoe, called adidas_1 Basketball, features the award-winning technology that is revolutionizing the sporting goods industry.

The shoe provides intelligent cushioning, meaning it finds the right level of cushioning whatever the players size or movement. It senses an athlete's needs, understands those needs, and instantly adapts itself to be perfect for the player.

The adidas_1 Basketball shoe works on the same principles as the adidas_1 Running shoe. A magnetic sensor in the heel senses the level of compression. This compression level is sent to the shoe's brain, a microprocessor that understands if the cushioning level is too soft or too firm.

This is because while many players land, cut and plant with their toes, the forces generated when the heel contacts the floor cause some of the greatest overcompression. The basketball cushioning element and midsole have a lower profile than the running model, and the layout of the motor cable unit and processor is streamlined to fit the space.

The shoe recognizes different kinds of compression associated with basketball, such as: even, regular compressions for running; quick, extreme compressions for jumping and landing; longer, extreme compressions for cutting.

It filters all the data and develops a player profile, meaning it knows if you are a player who does more running and cutting, or a player that does more jumping and landing. Once it recognizes your style, it adjusts more quickly when you go from running to cutting, or from jumping to running. Adjustments happen every eight steps.


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Pic: Filatex

Textiles | On 17th Feb 2020

Filatex posts revenue of ₹737.7 crore in Q3 FY20

Filatex India Ltd, manufacturer and trader of synthetic filament yarn ...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Laksheeta Govil,

Laksheeta Govil

Founded in 2014, Fizzy Goblet is a Delhi / NCR based handcrafted leather...

Devendra Gupta,

Devendra Gupta

Reforce, a start-up based in Gurgaon, aims to revolutionise the fitness...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search