Home / Knowledge / News / Fashion / adidas launches world's first smart basketball shoe

adidas launches world's first smart basketball shoe

Nov '05
Intelligent basketball shoe
Leading sports company adidas has introduced the world's first intelligent basketball shoe. The shoe, called adidas_1 Basketball, features the award-winning technology that is revolutionizing the sporting goods industry.

The shoe provides intelligent cushioning, meaning it finds the right level of cushioning whatever the players size or movement. It senses an athlete's needs, understands those needs, and instantly adapts itself to be perfect for the player.

The adidas_1 Basketball shoe works on the same principles as the adidas_1 Running shoe. A magnetic sensor in the heel senses the level of compression. This compression level is sent to the shoe's brain, a microprocessor that understands if the cushioning level is too soft or too firm.

This is because while many players land, cut and plant with their toes, the forces generated when the heel contacts the floor cause some of the greatest overcompression. The basketball cushioning element and midsole have a lower profile than the running model, and the layout of the motor cable unit and processor is streamlined to fit the space.

The shoe recognizes different kinds of compression associated with basketball, such as: even, regular compressions for running; quick, extreme compressions for jumping and landing; longer, extreme compressions for cutting.

It filters all the data and develops a player profile, meaning it knows if you are a player who does more running and cutting, or a player that does more jumping and landing. Once it recognizes your style, it adjusts more quickly when you go from running to cutting, or from jumping to running. Adjustments happen every eight steps.

Must ReadView All

Pic: Shutterstock

Textiles | On 8th Mar 2021

Vietnam-UK FTA triggers two-way trade

After a month of Vietnam signing a free trade agreement (FTA) with...

Pic: Shutterstock

Retail | On 8th Mar 2021

2021 may see record retail sales in US, economy hinges on virus: NRF

A wide array of economic indicators point toward potentially record...

Pic: Lund University

Textiles | On 8th Mar 2021

Swedish scientists convert cotton into sugar, to make textiles

In a major step towards recycling, scientists at Sweden’s Lund...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Cooperate and collaborate for greater good

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer <b>Suman Nathwani</b> talks about...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search