'Rookie of the Year' teams up with watchmaker Fortis

16 Jul '10

3 min read

Fortis, creators of innovative and technologically advanced Swiss timepieces since 1912, has partnered with APR Motor sports' 2009 "Rookie of the Year" racing sensation Josh Hurley, for the promotion of their award winning "Spaceleader" Chronograph.

The "Spaceleader," a triple sub-dial Chronograph featuring day-date functions and limited to just 2012 pieces, is a joint collaboration between Fortis and Volkswagen Design, celebrating 100 years of Fortis Watchmaking. With a 43mm case, "deep dish" dial and ergonomically shaped rubber strap, the timepiece projects a minimalist persona, imbued with striking modernity, making it an instant design success. From the first moment you strap this timepiece to your wrist it quickly becomes evident how the "Spaceleader" captured the celebrated IF Product Design Award, Red Dot Design Award and Good Design Award for 2010.

Having forged strategic alliances with adrenaline pumping adventures on land, sea and in air for generations, Fortis had been searching for the right brand ambassador for their prized "Spaceleader" watch and found a perfect fit with Josh Hurley. Fortis executives explain, "Josh epitomizes the new breed of racer who combines the skill, excitement and technological savvy that best represents Fortis."

Racing for APR, world renown for their engineering of Volkswagens and Audis, Mr. Hurley will be proudly sporting his "Spaceleader" at the upcoming "Continental Tire Challenge" as well as at "Waterfest 16," the VW and Audi car show/motorsports event.

As Mr. Hurley explains "I'm really excited to have Fortis onboard and on my wrist. Their timepieces are beautifully styled, precise and well engineered, which are all things that my APR Motorsport VW shares. I can't wait to get to New Jersey and start timing the practice sessions with my Fortis VW Design 'Spaceleader.' They have been to the top of the world with Cosmonauts, now I'm going to bring them to the top of the podium and bring them on my championship charge for the rest of the season." Josh continues, "It's extra exciting because I get to wear a Volkswagen designed by Fortis. Being a Volkswagen driver for the last three seasons, I'm ecstatic to have a VW designed watch, with the durability and accuracy of a Fortis. I'm also hoping its worth a few tents on the track next round in Jersey and am looking forward to wearing VW Design 'Spaceleader' of the top step of the podium at our next race at New Jersey Motorsport Park."

Fortis and Josh Hurley welcome all motorsports fans and watch enthusiasts to join them at the New Jersey Motorsports Park in Melville, NJ on July 17th, 2010 as Josh races to victory wearing the prized Fortis "Spaceleader" in the "Continental Tire Challenge" as well as at "Waterfest 16," on July 18, Raceway Park Englishtown, NJ.

Fortis

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