Pure London to support emerging designers

17 Jul '10

4 min read

The UK Trade & Investment department will also be bringing 10 London based designers to the show including Ada Zanditon, Cecilia Hammarborg, Neurotica, Zoe Boomer, GulayCay Designs, Uncommonly Beautiful, Karje, Good one, Coco Barclay and Bestow.

Recognising that Pure London will give them the opportunity to meet some key international retailers, Jane Johansen, International Trade Adviser at UKTI commented 'UK Trade & Investment is delighted to bring 10 of London's top fashion companies to Pure London this year to showcase their collections to buyers from all over the world, with support from the London Development Agency.

Taking part in Pure London is an effective way for companies to test markets, attract customers, appoint agents or distributors and make sales.'

Specialising in original illustration, print and textiles, Neurotica will be showcasing handmade and printed designs using super soft and super fine custom woven and dyed jersey. Using recycled textiles in a highly fashionable way Good one's collection exceeds all expectations.

Ada Zanditon, who made her debut at London Fashion Week's 'Ones to Watch' show in 2009, is an innovative ethical fashion designer creating women's ready to wear. Her sculptural creative designs are made using sustainable materials and manufacturing.

Housing the largest ever selection of brands both new and returning, August is set to be the most inspiring and exciting show to date.

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