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Stride Rite unveils Star Wars footwear collection

20
Jul '10
Stride Rite Children's Group, a leading provider of premium children's footwear, launched the Star Wars by stride rite collection in all stride rite retail stores and with leading wholesale partners. The collection, part of a multi-year license with Lucasfilm Ltd., includes lighted character-inspired shoes that are sure to thrill young fans of the Star Wars films and the animated television series Star Wars: The Clone Wars.

The innovative, fun, lighted technology featuring Captain Rex and General Grievous - to name a few – builds upon the Star Wars brand's rich heritage and the excitement it generates from kids and parents alike. The collection will also provide stride rite quality, fit and comfort for action-packed kids…perfect for any Jedi in training!

“The addition of the Star Wars collection to stride rite's product assortment provides kids with exciting new shoes based on some of their favorite characters and gives moms the quality and fit they trust from stride rite,” said Sharon John, president of Stride Rite Children's Group. “The Star Wars by stride rite collection features the most memorable heroes and villains of the Star Wars universe and is designed to inspire a whole new generation of fans.”

This collection is the first to launch from the license agreement, and styles are exclusive to stride rite and their wholesale partners. The Star Wars by stride rite collection is available in customized boxes to capture the spirit of the movies and television series.

The Stride Rite Children's Group, part of the Performance + Lifestyle Group of Collective Brands, Inc., markets the leading brand of premium children's footwear in the United States under such brands as stride rite , Saucony Kids, Keds Kids and Sperry Top-Sider Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. stride rite's vision is to be the pre-eminent footwear company for kids with a portfolio of quality brands that kids love and moms trust.

Stride Rite Children's Group


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