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Iron Horse Jeans to bring icon to horse racing tracks

21
Jul '10
Iron Horse Jeans announced that they will be bringing the Iron Horse Jeans #10 show car and driver Tayler Malsam to the Arabian Youth Nationals in Albuquerque, NM, July 24th-July 31st , 2010. Iron Horse Jeans is the official jeans sponsor of the Youth Nationals. This marks the first time a race car and driver will be at an Arabian Horse Association event. Attendees will get the chance to meet Tayler and get autographs and photos with him and the Iron Horse Jeans car.

Iron Horse Jeans inked their deal in June with Tayler and the #10 car which is owned by Braun Racing based in Mooresville, NC, www.taylermalsam.com. The Iron Horse car races in the NASCAR Nationwide Series. Tayler has been racing well with several finishes in the top 20. “Building our brand and image are top priorities for us! We have teamed up with Braun Racing and the Arabian Horse Association to reach our core demographic and both sports are extremely exciting and drawing great crowds. We are excited about combining both at the Arabian Youth Nationals in Albuquerque,” said Mark Wentura, president of Iron Horse Jeans.

In addition to Tayler Malsam and the Iron Horse car, fans will get to see Iron Horse Jeans spokesperson and Nashville recording artist, Felicia King, perform live in concert directly after the Iron Horse fashion show. The show will feature Youth Nationals' exhibitors showing off the hottest styles of jeans, jewelry, hats and other accessories. It will be a fun-filled evening that will include free ice cream, music, wine and cheese. King's performance will be the perfect finale to the event; a great display of her bright singer, songwriter talent.

In March, Iron Horse Jeans became the official jean sponsor of AHA, committing to a seven year partnership. Iron Horse Jeans was formed to fill an obvious gap in fashion jean apparel. Promising to deliver the hottest fabrications in jeans, knitwear and belt accessories, reflecting what today's consumer want. The fabrics, designs and details are based on years of experience working with the demanding mainstream market.

In the future, Iron Horse Jeans will be working closely with the Arabian Horse Foundation. The Foundation is the philanthropic arm of AHA and offers donors the opportunity to donate in three categories of support: Youth Scholarships, Equine Research, and Rescue and Rehoming. The Foundation garnered national and international attention with the announcement of the Patrick Swayze and Lisa Niemi Scholarship for youth aspiring to a career in the performing arts.

Iron Horse Jeans


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