Home / Knowledge / News / Fashion / Movado to design Juicy Couture watch collection for 2006

Movado to design Juicy Couture watch collection for 2006

Nov '05
Premier watchmakers Movado Group Inc and Juicy Couture announced they have signed an exclusive long-term, worldwide licensing agreement to design, produce and market a collection of watches under the Juicy Couture and Couture brand names.

The agreement is effective immediately and financial terms of the agreement were not disclosed.

The Juicy Couture watch collection is scheduled to launch in fall 2006 and will be sold through select, high-end retail distribution outlets initially in the United States, followed by Europe and Asia.

The Juicy Couture collection of watches will be fashion-forward with lots of rich color, exotic skins, beautiful jewel elements and clever shapes.

About adding watches to its growing empire, Gela Taylor and Pamela Skaist-Levy, co-presidents and founders of Juicy Couture, said, "They are ecstatic about launching their first watch collection and really excited to partner with Movado Group, a leader in the industry, who is known for innovative design and high quality craftsmanship.

Juicy has become a fashion lifestyle house and watches, like jewelry, are essential pieces in the Juicy girl's wardrobe.

They adore chic, fun time pieces, and think the world is ready to live on Juicy time!"

Efraim Grinberg, President and Chief Executive Officer of Movado Group, commented, "Juicy Couture is one of the fastest growing lifestyle brands in the upscale contemporary category.

The Juicy watch collection will be a natural extension of the brand's clear and focused vision, unique identity and leading brand position.

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