Home / Knowledge / News / Fashion / CURVENY NY boasts increase in number of swimwear brands
CURVENY NY boasts increase in number of swimwear brands
12
Aug '10
The dynamic and upbeat tone of the activity at CURVENY New York the past three days was a result of the combined retail success of 2010 and brands that surpassed themselves in both creativity and quality. Each not only exceeded market expectations, but catered to the year's current market requirements.

A positive outlook has returned with the Spring/Summer 2011 collections showcased at CURVENY New York, which include the very important Valentine's Day peak time for the lingerie world.

Vendors, designers and merchandising teams worked extremely hard in coming up with collections that offer new colors, textures, techniques and performances. New product categories were presented in a subtle way that is sure to feed the appetite of consumers who desire freshness and real content.

This demand was accompanied by the entrance of many new brands across a wide range of segments, including: Top Secret, Anna Maria La Bianca, Frankie and Johnny, Claridge and King, Pretty Polly, Royce, Cantaloop, Bassoni, Dorit, SAXX Apparel and Juicy Couture, to name a few. These brands further demonstrate the exciting, dynamic nature of the industry and received excellent feedback from the buyers at CURVENY New York.

The entire retail industry worked the diverse CURVENY New York floor for many hours and days. From major department stores such as Macy's, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Dillards and JC Penney, to online stores such as Bare Necessities and Her Room, and to numerous specialty stores deriving from the Northeast, Mid-Atlantic, South and Midwest – leading buyers have now made CURVENY New York their three-day “home”.

The quality of buyers exceeded the quality of previous years, while the quantity was on par with CURVENY New York last August with almost 3,000 visitors. Among these visitors, 13 percent came from abroad, mainly from Canada and South America. This proves the growing importance of the North American market offerings within the entire fashion world.

The new partnership between CURVExpo and the Council of Fashion Designers of America (CFDA) and Fashion Targets Breast Cancer (FTBC) was celebrated at the kickoff event, “Party for a Cause”, with prominent members of the CFDA and the industry including Betsey Johnson, Carole Hochman and Josie Natori.

At the event, these individuals toasted CURVExpo's efforts in bringing the industry to the forefront of the fashion world, placing the CURVExpo community into such an elite organization and joining forces for a great cause. Both vendors and retailers are eager to become active supporters and have agreed to become a part of something that touches all of us. The 2011 CURVE/CFDA-FTBC campaign will be disclosed by the end of this year.

CURVENY New York also boasted an increase in the number of swimwear brands, with 26 now exhibiting. Seeking a classy environment for their collections, these brands find it obvious to join The Designer Lingerie and Swim Show, which takes place at the same time as the New York Swim Market Week. After the launch of the Las Vegas Swim Fashion Week this upcoming August 2010 at CURVENV Las Vegas, we are pleased to announce that CURVENY New York August 2011 will launch its own New York Swim Fashion Week on July 31, August 1 and August 2.


Must ReadView All

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Interviews View All

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search