Abhishek Bachchan & Sonali Bendre unveil New Constellation
19 Aug '10
3 min read
Omega, the prestigious Swiss watch company, announced the launch of its latest collection - New Constellation – at a glittering star-studded event. Brand ambassadors Abhishek Bachchan and Sonali Bendre Behl dazzled the ramp with twelve other beauties to launch the new collection.
Infused with grace and attitude, these fashionable designs effortlessly bring style and technology together. The new range prides itself with the supernova dial design and brings a new variant of style and sophistication into the Omega range.
At the heart of the launch of New Constellation lies its promise of design superiority and exclusivity. In addition to traditional designs, the New Constellation offers to consumers contemporary yet dressy watches. The range presents a mix of sleek and strong looks. The women's line introduces leather straps for the first time in the Constellation range.
Announcing the launch of the new line, Mr. Raynald Aeschlimann, Vice President and International Sales Director, Omega said ”The popularity of Omega has grown manifold during the last few years. It was only imperative that we honour our patrons with something more. With the new range and a strong brand ambassador association, we are confident of achieving another quantum breakthrough in the luxury watch segment this year. The alluring new designs would definitely captivate every watch connoisseur's heart. We hope to incite a whole new set of customers to buy luxury watches, thereby growing this segment”.
The launch evening witnessed models Joey Matthew, Laxmi Rana, Indrani Das Gupta, Krishna, and Rebecca walking through with pieces of spectacular aesthetic effects and subtle beauty. Gauri and Nainika's collection - dazzling patterns, sleek cuts and furs - fascinated everyone present.
The show was choreographed by renowned choreographers Aparna and Tanya. As for the Omega brand ambassadors, tinsel town diva Sonali Bendre Behl looked stunning in her Gauri Nainika's dress and Abhishek Bachchan, one of Bollywood's most popular contemporary stars was dashing in his ensemble.
Speaking at the ocassion, Abhishek Bachchan said- “It has been a wonderful experience working with this brand which is dynamic as well as innovative. It is my pleasure to launch The Omega New Constellation. Each and every design reflects an attitude of perfection and prosperity.”
Sonali Bendre Behl added, “As a woman, I identify with Omega's unique positioning of self-expression. The new line with its thicker straps are very contemporary in its styling and I have been highly impressed by the attention to detail. These styles are truly unique and will appeal to those with a discerning eye and seeking world-class products."