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Dongguan China Shoes partners with Y-Trends

Aug '10
Nowadays, the world economy has entered into an era of global competition and development. Grasping the latest international fashion trends let corporations to stay close to the market and meet customers' needs on designing their footwear.

To meet buyers' need on getting the latest design inspiration and capturing upcoming trends, organizers of the 12th Dongguan China Shoes • China Shoetec Incorporating China Bags Zone will have an inaugural cooperation with Y-Trends, the design consultant agency of the global No.1 trade fair –GDS, and expect to bring a fashion feast for trade players.

The design leader, Y-Trends, is the renowned international trend agency from Netherlands, which provides trend analysis and consulting service for fashion industry. In the past decade, it has built a great reputation by working for leading brands such as Timberland, K-Swiss and Birkenstock, and presenting at various trade shows all over the world. Y-Trends combines her in-depth knowledge on the global footwear market with a strong creative vision, which provides highly accurate and inspiring forecast to the industry.

Y-Trends specializes in footwear design and forecast, with a special focus on young fashion and sneakers, sustainable footwear and long term innovation. Being the official design partner of Dongguan China Shoes, Y-Trends will conduct five lectures with different topics to cover the new trends and designs. The lectures are open to all visitors.

Meanwhile, Y-Trends will showcase overseas boutique and vivid photos on-site, which will definitely bring inspiration to trade players. Nicoline van Enter, the main speaker of Y-Trends, will bring brand-new concepts to audience. She will give a series of seminars at Dongguan China Shoes regarding the latest young fashion trends and other topics including eco footwear and new ways to design shoes, etc.

The 12th Dongguan China Shoes . China Shoetec Incorporating China Bags Zone
GD Modern International Exhibition Centre
Houjie?Dongguan?PR China
28 - 30 October, 2010

Young Fashion and Sneaker Trends for SS 2011 and AW 2011/12
Y-Trends is renowned for its fresh, yet practical lectures. Nicoline van Enter will present the global trends in shoes and sneakers on young fashion at two different seminars, one covering spring/summer 2011 and another for fall/winter 2011/12. Each lecture will first explain the background of the upcoming trends and will then talk about how these affect colors, materials, last shapes, soles and styles.

Seminar Subject:Trends for young fashion and sneakers for Spring/Summer 2011
Date & Time:Oct 28, 2010 13:00-14:00

Seminar Subject:Trends for young fashion and sneakers for Autumn/Winter 2011/2012
Date & Time:Oct 30, 2010 10:00-11:00

Children's Footwear Trends for Spring/Summer 2011 and Fall/Winter 2011/12
With the high demand from buyers, Y-Trends decided to add a special lecture for children's footwear. In the talk Nicoline van Enter will explain how both retailers and manufacturers can learn from development trend of other kids' products, in order to bring more creativity to children's shoe market and to better fulfill the needs of both kids and parents.

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