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SKECHERS wraps 'Shape-up America Tour' with NYC finale

Aug '10
SKECHERS USA, Inc., a leader in the toning footwear industry with 70% of the current market share, wrapped up a successful 20 city tour in New York City's Times Square.

Cruising across the country from June through August, the Shape-up America Tour caps off a hugely successful year for the brand as it has become the gold standard of the toning industry since its launch in 2009.

The Shape-up America Tour gathered thousands of consumers and the finale in New York City was no exception. Denise Austin, America's favorite fitness expert, hosted the festivities in Times Square which included exercise classes, games and a special presentation to Amelia Hunter of Charlotte, NC winner of the "My Shape-ups Story Contest".

Amelia was one of several contestants who shared her Shape-ups story at the "Taste of Chicago" and won a trip for two to the New York City finale, a Shape-ups wardrobe and a personal meet and greet with Denise Austin.

"I love my Shape-ups" says Amelia Hunter with delight. "I bought 5 pairs. I wear them all the time and I've lost 10 pounds and several inches – I'm a lot more firm." She continued to share with the crowd at Times Square, "My friends call me the 'Shape-ups Pusher'. I've bought a pair for my daughter and two of my friends. I'm addicted to them."

Designed with a soft kinetic wedge and dynamic rocker bottom to help improve posture, strengthen the back and tighten abdominal, buttock and calf muscles, the Shape-ups Original style helped launch the toning industry. The Company's 2010 Tour is designed to meet consumers' growing needs for its product: offering a newly expanded Shape-ups collection, fitness experts, multimedia support, and informational materials to give consumers the complete Shape-ups experience in their hometowns.

In addition to the hugely popular Shape-ups Original, the Tour introduced:

• Shape-ups XT & Shape-ups XF: Extended Training for men and Extended Fitness for women are designed to transform routine activities into an all-day, low-intensity workout.
• SRT: SKECHERS Radius Trainer is designed for a high-intensity workout with accelerated muscle activation.
• Shape-ups AT: All Terrain for men and women provide support and protection for rugged excursions.
• SRR – The Resistance Runner for men and women is designed to create the a more fluid stride that simulates a natural running state.

"Everyone wants to incorporate some type of fitness into their lives, but it often comes down to time and access," said Jennifer Weiderman, vice president and general manager of SKECHERS Fitness Group. "Shape-ups solve that problem. People can wear them wherever they go and for whatever activity they do and get a workout. Shape-ups engage more muscles, make you work harder, and generate results. The Shape-up America Tour is a way of bringing Shape-ups to Americans across the country to let them experience these benefits for themselves."


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