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Bill Sofield to showcase deeper fashion experiences at MBFW
27
Aug '10
American Express announced its full lineup of enhanced fashion experiences and exclusive Cardmember offerings during Mercedes-Benz Fashion Week.

From teaming up with Architectural Digest and renowned interior designer Bill Sofield to design the much-buzzed about Skybox space, to partnering with one of the industry's most successful designers, Tory Burch, for an exclusive Cardmember-only event, American Express is once again providing unparalleled access into the industry for its fashion savvy Cardmembers. Starting today, Cardmembers can purchase packages to experience Mercedes-Benz Fashion Week unlike ever before.

“This season, American Express is proud to offer our Cardmembers a wide range of fashion focused events that will bring them closer than ever before to the designers they love,” said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. “We've already seen a very real demonstration of our Cardmembers' passion for fashion with the extremely fast sell out of early access tickets to Fashion's Night Out: The Show”

Exclusive Tory Burch Presentation Event
On Wednesday, September 15 at 9:30PM, American Express Cardmembers will experience an exclusive viewing of the Tory Burch Spring 2011 collection. The fashionable evening will feature models styled in spring looks, initially presented earlier that day at Mercedes-Benz Fashion Week.

Cardmembers will have the opportunity to hear from Tory and learn about the inspiration behind the upcoming collection. Cardmembers can purchase tickets to the event, featuring live music by renowned DJ Cassidy. 100 percent of the proceeds will go towards the Tory Burch Foundation, which Tory launched in 2009 to provide economic opportunities to women and their families in the US. In partnership with ACCION USA, the foundation empowers women to start, sustain and grow their own businesses through microfinance.

Skybox Soars with Style from Bill Sofield
Perched high about The Theater and The Stage, the American Express Skybox will hit stylish new heights this season with a rich and layered new look created by one of the world's leading designers. American Express, in partnership with Architectural Digest, has commissioned renowned interior designer Bill Sofield to customize this year's exclusive hideaway, infusing a sense of subdued opulence that complements the move to Lincoln Center.

“I'm thrilled to work with American Express and Architectural Digest to design this highly sought after Skybox space,” said Bill Sofield. “I wanted to create a lavish atmosphere that brings together the energy and action of the front row, and reflects the chic sophistication that Mercedes-Benz Fashion Week entails, particularly with its new home at Lincoln Center.”

Independent Fashion Bloggers (IFB)
American Express will once again partner with Independent Fashion Blogger community, as part of its enhanced social media offering. In partnership with the IFB, American Express will host the second annual “Evolving Influence” blogger conference taking place on Thursday, September 9 at the Hudson Hotel in New York City. The full day event, co-moderated by IFB founder Jennine Tamm Jacob, will feature a panel of industry heavyweights including Style Bubble, Cupcakes & Cashmere, The Cut, Bryan Boy, Bloglovin' and more.

In addition, American Express will host tweet-ups, twitterviews and various other social media activities throughout the week to help further connect Cardmembers everywhere with the excitement and energy of Mercedes-Benz Fashion Week at Lincoln Center.

American Express


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