Italian fashion house Missoni forms JV with hospitality major Rezidor
28 Nov '05
3 min read
They believe that hotels are a natural extension for their core brand and will work with, and complement, their fashion business, their Missoni Home collection and their new fragrance range, that will launch in spring next year.
The design of the hotels will be developed through a tri-party team that will see Rezidor SAS and Missoni collaborate with Studio Thun, the Milan based architectural and design practice, headed by the celebrated architect Matteo Thun.
The hotels will be reflective of contemporary Italian life and style, and will bring particular focus to the bathrooms, bedrooms, bars, restaurants - cucinas, spas, and the whole service culture and environment. The development strategy for the brand will concentrate on both city centre locations as well as resort destinations. With target destinations including: London, Edinburgh, Copenhagen, Paris, Amsterdam, Frankfurt, Milan, Barcelona, St. Petersburg, Istanbul and Dubai.
Rezidor SAS Hospitality is one of the fastest multi brand hospitality management company in the world. Company currently operates 263 hotels in 48 countries with nearly 50,000 rooms either in operation or under development. It offers portfolio of great brands, from high class comfort to high class luxury.
20240830145952.gif)
20240924091343.png)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
