Topman to share the Royal Opera House with MAN at LFW
06 Sep '10
3 min read
Topman Design has announced it is to showcase its second consecutive solo show at The Royal Opera House, Covent Garden on September 22nd as part of the ever growing menswear day at London Fashion Week.
Until last season when the debut solo show was held at the official British Fashion Council (BFC) Tents, Topman Design had shown on-schedule as part of the increasingly successful MAN event which Topman set up alongside Fashion East eleven seasons ago. This season, Topman Design will share the Royal Opera House venue with MAN, whose show will follow Topman Design later in the afternoon at 12.30pm.
This season the Topman Design show will be streamed live on topman.com and londonfashionweek.co.uk - as well as live in the windows of Topman's famous Oxford Street store - and, for the very first time this season, a very limited number of pieces from the show will be made available to purchase on-line directly after the show at topman.com.
Topman Design is a directional premium collection which is stocked online at topman.com, the London Oxford Circus and New York Flagships as well as key international stores including La Foret in Tokyo, Incu in Sydney and Shine in Hong Kong. With a growing, almost cult following, the collections have evolved over the seasons under the creative direction of Alister Mackie of AnOther Man, a leading fashion director and superstylist, and Topman Design Director, Gordon Richardson and his dedicated and talented in-house design team.
Gordon Richardson said: "The decision to show apart from MAN last season was welcomed by both the MAN and the Menswear Panel who collectively agreed that it was the right time for us. We established a consistent design ethic and we continue to have a good following both giving us the confidence we needed to move on and allow MAN to continue to nurture new young talent which is after all its purpose."
MAN and the driving forces behind it have been credited for the rejuvenated recognition of menswear in the capital and the subsequent official Menswear Day which has been granted by the BFC and now holds a permanent position on the LFW schedule. Last season saw the welcome addition of The British Fashion Council's NewGen Men Award to which Topman remains the sole sponsor.
Jason Griffiths, Marketing Director at Topman said: "Topman's decision to show Topman Design alone again this season does not affect our investment into MAN - all investment remains the same. Topman along with Fashion East continues as normal to drive the initiative forward together along with the appointed MAN panel. It makes complete commercial sense for us in establishing Topman Design as a successful home grown premium collection which we are now wholesaling to credible stores globally."
Topman offers the latest in mens fashion encompassing a range of styles to suit every shopper. Topman's extensive collection embraces everything from the latest fashion trends to classic pieces, and extends to mens shirts, mens trousers, mens suits, accessories and formal wear. Topman also provide the simplest way to search for and buy mens clothes, placing it among the leading fashion retailers in the UK market today.