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Billy Reid x Levi's to introduce workwear-focused range

09 Sep '10

5 min read

Raised in Amite, Louisiana, just south of the Mississippi line, Reid is one of the most celebrated, emerging stars in American men's apparel design today and is known for an aesthetic steeped in Southern charm. Currently designing out of his headquarters in Florence, Alabama, Reid marries a rugged yet dapper sensibility with artisanal, time-tested construction techniques, favoring fabrics with a lived-in yet refined hand. As winner of GQ's & CFDA's project, Reid was invited to visit and tour the extensive - and otherwise private - Levi's archives, located in the blue-jean-inventor's global headquarters in San Francisco.

Using Levi's museum-like, apparel archive as a starting point, Reid teamed with Carl Chiara and the Levi's design team to develop a workwear-focused range that speaks to the denim-leader's storied, highly practical origins, while injecting it with Reid's own laid-back, casual elegance.

The Levi's Workwear by Billy Reid collection consists of a tightly-edited assortment of ten menswear styles. Among these, the cotton jersey, crewneck pieces feature an exclusive Calabama graphic, a play on the mingling of aesthetics between the denim-leader's California-based headquarters and Alabama, the state Reid calls home. Beautifully-crafted, the collection consists of:

• Heavy Canvas "Apron" Tool Bag
• Re-conceptualized Archival, Rigid Selvedge, 501 Jean
• Sun-bleached Red Sweatshirt with custom Calabama graphic
• Sun-bleached Green Sweatshirt with custom Calabama graphic
• Sun-bleached Red Cotton Crew T-shirt with custom Calabama graphic
• Rinsed, Dark Indigo Denim Woven Button-front shirt
• Heavy Black Wool Trucker Jacket
• Heavily Distressed Twill Hunting Coat with Detachable Canvas Apron
• White, Washed Cotton Oxford Woven Button-front shirt
• Heavily Distressed 505 Straight Fit Work Pant

The highly-collectible Levi's Workwear by Billy Reid collection will be carried at Billy Reid stores in Texas — Houston and Dallas — New York City; Nashville, Tennessee; Florence, Alabama; and Charleston, South Carolina. It will also be sold in Bloomingdale's stores in: New York — 59th Street, Soho and Roosevelt Field — Aventura, Florida; Chicago, Illinois; San Francisco, Los Angeles, Santa Monica, San Diego and Costa Mesa in California; Chevy Chase, Maryland; Short Hills, New Jersey; Atlanta, Georgia; and Chestnut Hill, Massachusetts.

Levi Strauss & Co

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