Bride Show Abu Dhabi to celebrate 10th anniversary in 2011

23 Sep '10

3 min read

As The Bride Show Abu Dhabi prepares for its 10th Anniversary show in February 2011, businesses from around the region are now signing up to take part in the preeminent bridal extravaganza knowing it is the ideal platform to meet thousands of clientele.

Spenders in the UAE capital continue to defy the global trend of tightening purse strings; extravagance, opulence and glamour remain the driving force in the booming fashion and beauty industry and weddings remain big business.

The four day wedding event earlier this year saw visitor numbers swell by 18 per cent as the largely female crowd descended upon the Abu Dhabi National Exhibition Centre with money to spend as they planned large scale family wedding celebrations. Organisers are predicting a further increase in visitor numbers for 2011 as the economy starts to recover.

Already, a number of well known brands have signed up to take part in The Bride Show Abu Dhabi and organisers are advising prospective businesses to act now in order to secure a prime position in the exhibition hall.

Dresses and designs from Sposa by Shiva Taba, Ozugal, Kubra Al Qaseer and Zahra, who dressed Paris Hilton during her recent visit to the UAE can all be seen on the catwalk and up close at their exhibition stands.

La Sirene, a Lebanese salon and spa will be using the event to launch their new Jumeirah Beach Residence salon, the first in the UAE. And new to the event in 2011 is Sprüngli Middle East, Switzerland's oldest chocolatier and creator of the finest premium hand-made chocolates in the world. Sprüngli's range of delicacies has already become a firm favourite at both Royal and VIP weddings in the Middle East.

“Our research shows that visitors to The Bride Show Abu Dhabi tend to spend high volumes of money, most paying up front and in cash,” said Lucy Clarke, Exhibition Director for The Bride Show.

“Many of our exhibitors use The Bride Show as their annual marketing activity because they know it is one of the most effective ways to get their brands in front of thousands of women who are ready to spend money on weddings. We find it reassuring to see small companies, many of which have been set up by female entrepreneurs, as well as big brands do so well on the exhibition floor as they interact with new and loyal customers alike.”

Those visiting the four day event, from 2 to 5 February 2011 will be able to source haute couture fashion – bridal gowns, evening wear and exquisitely embellished abayas – as well as try a range of make-up and beauty ideas, select sparkling diamonds and fine jewellery as well as choose honeymoon options, flower arrangements and meet wedding planners who can take the stress out of organising the big day.

Bride Show Abu Dhabi

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