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Reebok/EA7 FW Collection hits retail worldwide with digital ad

23
Sep '10
Emporio Armani and Reebok present the FW10 Reebok/EA7 Emporio Armani Collection in spectacular fashion with a specially commissioned, giant animated digital screen, arguably the largest media display ever to utilise this technology - located on one of the world's biggest advertising banner sites, next to Red Square in Moscow.

The screen and the banner site showcases the collision between the world's of sport and fashion, as represented by Reebok and Emporio Armani, that was first unveiled at the FW'10 Emporio Armani Fashion Show in Milan in January 2010. This digital media display, with dimensions of 220m x 15m, is a unique statement of style and technology and is the first time that Russia has seen this LED innovation, and this technology has never before been used on this scale globally.

The digital advertising site heralds the introduction of the EA/Reebok and EA7/Reebok FW'10 Collections at select Emporio Armani boutiques worldwide and online.

The behind-the-scenes creation of the groundbreaking FW '10 digital and print campaign, shot and directed by Robin Derrick and styled by William Gilchrist can

"Today sportswear and active wear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy. As with all my collaborations, I am delighted to be working with experts in their field," said Giorgio Armani

"This spectacular media display is a bold and provocative execution that powerfully reinforces the global reach and appeal of Reebok's partnership with the Emporio Armani and EA7 brands," said Uli Becker, President of Reebok International.

Synaptic Digital; Emporio Armani; Reebok


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