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Sears: Americans will have chance for Next

Sep '10
Just in time for the new fall trends, Sears.com is excited to announce its recent partnership with NEXT, the U.K.'s popular fashion retailer that offers beautifully designed and high-quality apparel, shoes and accessories.

In its continuing pursuit of providing customers with choice, value, and convenience, Sears.com brings this high-end fashion brand to its customers as the exclusive U.S. retailer of NEXT. Customers can now take a virtual visit across the pond with Sears.com and shop for what's NEXT in chic fashionfinds.

NEXT apparel offers collections for men and women that feature everything from key trends to must-have basics. The popularity of NEXT apparel is based on its distinctive fabrics, outstanding attention to detail, and great value. This exciting brand offers hundreds of fashionable products in dresses, shoes, lingerie, men's and women's suits, accessories, and more.

For time-starved individuals who also love affordable fashion, shopping on Sears.com for the latest in-demand fashion pieces is simple, easy and convenient. Whether customers are at home and watching their kids, or in the office, they can log on to Sears.com and search for NEXT apparel. From there, they'll be able to shop for women's sweaters and tailored pieces and men's weekend casual and business looks, without having to leave the comfort of their surroundings.

"Customers who shop our millions of offerings online, including NEXT apparel, will be able to take advantage of our online shopping experience that is truly focused on the customer and providing them with choice," said Imran Jooma, president of eCommerce at Sears Holdings. "At Sears.com, we are always looking to expand and evolve our customer experience while also delivering popular items and on-trend fashions to customers. NEXT gives customers both style and affordability, so they don't have to choose between the two."

The NEXT brand expansion provides customers with even more fashion choices while shopping on Sears.com. The Sears.com exclusive U.S. partnership with NEXT apparel reflects Sears' commitment to building an expanded portfolio of iconic apparel brands. This Sears portfolio also includes exclusive brands such as BONGO and Rebecca BonBon, giving customers from tweens to adults the ability to express their own sense of
style while shopping on Sears.com.

"Whether you're shopping online or in-store, Sears continues to offer credible brands for customers," added Jooma. "By bringing must-have fashion statements from brands like NEXT, our customers will be able to shop for international styles, all in one place at Sears."

Sears Holdings Corporation

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