Home / Knowledge / News / Fashion / Pure Spirit and Stitch to join forces for February 2011

Pure Spirit and Stitch to join forces for February 2011

Oct '10
Pure Spirit, the new buying event for trend led young fashion for men and women, and Stitch, the dedicated menswear and accessories event, will join forces and co-locate within the same venue for the February 2011 edition.

The two shows will combine at London's Earls Court to produce a key event on the international buying calendar. Over 250 brands will be on offer, along with catwalk shows, trend presentations, business seminars, DJ's and parties.

Pure Spirit will be edited into two sections – She, which will house feminine and energetic womenswear labels reflecting the hottest trends of tomorrow, and Label, offering unisex lifestyle brands with an urban attitude.

Stitch, now in its third edition after launching in February 2010, will continue to host a strong collection of new and established menswear and accessory labels.

It was announced in August that Pure Spirit would take place at Earls Courts from 13 – 15 February 2011, the same dates as Pure London – the highly successful womenswear, footwear and accessories buying event. Pure London will continue to take place at Kensington Olympia, which is less than 1 mile from Earls Court.

Samantha Bleasby, event director of Pure Spirit, commented “We're very excited to have Stitch come on board for February. The strategic decision behind launching Pure Spirit alongside Pure London was to create the biggest and best buying event the UK as seen in decades. Stitch just further strengthens this offer for buyers who will now have over 1200 brands to source from.”

Brian Duffy, managing director of Stitch, added “The natural progression now for Stitch is to develop an event that can further excite the fashion industry. Bringing Stitch to Earls Court and co-locating with Pure Spirit will further enhance London's reputation as a key influencer within menswear and womenswear.

We at Stitch are very excited to utilise the expertise and experience from a well established media company such as Emap and it can only further enhance the quality which Stitch has offered from the outset.”

Brands confirmed for Pure Spirit include Mina, Forever Unique, Jovanna, Jarlo, Sugarhill, Bedroom Athletics and Rare.

Some of the brands confirmed for Stitch include Luke, Weekend Offender, Two Stoned, Nathan Palmer and Emma Ashford.

Brian Duffy and Steve Newbold (managing director of Pure) are hosting an event in Manchester on 12 October and an event in London on 14 October to discuss the co-location plans with the industry.

Pure London

Must ReadView All

Pic: Riddell

Apparel/Garments | On 24th Feb 2020

Riddell sells part of apparel business to BSN Sports

Riddell, leader in football helmet technology, has sold certain...

Pic: Agfa

Textiles | On 24th Feb 2020

Agfa and TFL collaborating to develop Alussa

Agfa and TFL are collaborating to develop Alussa, an inkjet printing...


Textiles | On 24th Feb 2020

FESPA to see latest in printing

FESPA Global Print Expo 2020 will see the international print...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Relaxation in FDI norms will support growth of retail sector

Representatives, Textile & apparel industry

Textile & apparel industry

GST is a complicated and lengthy process

Awen Delaval, Samatoa

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search