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Levi's jeans store debuts at Beverly Hills

Dec '05
Leading designer and finest outlet of jeanswear, the Levi's brand announced the grand opening of its newest Levi's Store in Beverly Hills, California. The new store is designed to provide consumers -- local and international alike -- with the best jeanswear shopping experience in the region.

Located at 316 N. Beverly Drive, the Levi's store has over 4100 square feet of selling space and now makes Beverly Hills one of the ultimate destination sites for the best and largest selection of Levi's Jeans. The Levi's brand currently has 18 stores in the United States.

To celebrate the grand opening of the store, the Levi's brand will host an invitation-only party on November 30, 2005. The event will be co-hosted by Lucky magazine with a special appearance by Carmen Electra.

"Since Levi's jeanswear is considered the most innovative in the world, while designing the Beverly Hills store we wanted to keep the shopper in mind to focus on what has made Levi's famous for the past century," said Diane Padoven, Vice-President of Levi's Stores.

"The new Beverly Hills store combines a full line of jeans, skirts, jackets and tops available from the Levi's brand with innovative merchandising to provide consumers with a user-friendly and fun shopping experience."

The Beverly Hills location is the third retail outpost the company has opened this season. Stores in Washington D.C.'s Georgetown area and Raleigh, North Carolina opened in September, 2005. The company also added an onlinestore http://www.levisstore.com, giving consumers access to the widest range of Levi's denim fits and finishes 24 hours a day, 7 days a week.

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