Home / Knowledge / News / Fashion / Leading US retailer says 'Buon Giorno' to Italian Shoppers

Leading US retailer says 'Buon Giorno' to Italian Shoppers

06
Oct '10
QVC Italy began broadcasting live from its new studios in Milan, Italy to an audience in more than 18 million Italian homes. The launch brings QVC Inc.'s reach to approximately 200 million homes worldwide.

“QVC's track record of success in the U.S., United Kingdom, Germany and Japan proves that our business model can cross borders, and gives us confidence that Italy is the ideal choice as our next market,” says Mike George, QVC's president and CEO. “We're excited to introduce Italian consumers to a whole new way to shop.”

QVC Italy will feature informative presentations of the latest products from some of the world's most respected brands in fashion, beauty, jewelry, electronics and home. Beauty brands include: Bare Escentuals, Mally Beauty, L'Occitane, Perricone MD, Ojon and Decleor; Jewelry brands include: Honora, Veronese, Skagen, Paola Valentini, Unoaerre, Morini, Murano and Falcinelli Italy; Fashion and Accessories brands include: Kathy Van Zeeland, Tignanello, Kipling, Nina Leonard, Bric's, Bills and Sesto Marino; Electronics and Home brands include: Dell, Panasonic, Krups, Pioneer, Moulinex, Dyson, KitchenAid, Bialetti, Severin, Jura, Lavazza, Saeco and Moneta.

The first product QVC Italy offered at midnight was the Bare Escentuals Intro to Bare Beauty Six-Piece Makeup Kit as the Today's Special Value (TSV) –an item offered at an exceptionally low price – good for that given day, until 11:59 PM, unless it sells out sooner. The kit includes the bareMinerals All Over Face Color in Warmth, the bareMinerals Mineral Veil in Original, the bareMinerals Original Foundation in two shades, the Full Flawless Application Face Brush and the Maximum Coverage Concealer Brush.

The new Milan headquarters was designed from the ground up, combining administrative offices, a full HD broadcast studio, and a call center, all under one roof. Customer orders will be fulfilled out of QVC's state-of-the-art distribution facility in Huckelhoven, Germany. At launch QVC Italy reaches more than 18 million Italian households 24 hours a day with 17 hours of live programming. The channel is available on all primary distribution platforms: digital terrestrial television (DTT) and on satellite via Sky Italia SpA and TiVu Sat.

QVC Italy's management team blends seasoned veterans from some of QVC's other markets, along with local talent. As with QVC's other international operations, all on-air and customer service operations are conducted in the local language. “Italian may be a new language for QVC,” added George, “but shopping is the international language.”

QVC Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Joachim Maier,

Joachim Maier

Switzerland-based Uster Technologies AG is the leading high technology...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search