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Rockefeller Center Xmas tree decorated by Swarovski

Dec '05
Swarovski at Rockefeller Center
Crystal accessories maker Swarovski announced that the company will return to Rockefeller Center. For the second consecutive year, a Swarovski Star crowns the Rockefeller Center Christmas Tree. Enter the prize draw to win the chance to attend the Christmas Tree Lighting event at the Rockefeller Center in 2006!

On November 16, the Swarovski Star was raised to sit atop the approximately 75 feet (22.9 metres) tree. It will be featured during the 73rd Annual Rockefeller Center Christmas Tree Lighting on Wednesday, November 30, from 7-9 p.m. EST with a live telecast on wnbc.com, hosted by Al Roker of "Today" and Megan Mullally of "Will and Grace."

Sparkling with 25'000 crystals and 1 million facets, the Swarovski Star measures 9.5 feet (2.9 metres) in diameter by 1.5 feet (45 cm) deep and weighs 550 lbs (250 kg). It was designed with two different effects to sparkle during the day and illuminate at night. A replica of the star is on display in the Rockefeller Center to give visitors a chance to see it up close and admire its size and craftsmanship.

Swarovski has produced a special collection of Rockefeller Center holiday jewellery and ornaments, which you can purchase online (USA only). Swarovski will donate over USD 100'000 to the Starlight Starbright Children's Foundation from the sale of the 2005 Rockefeller Center Collection.

Jenny Issacson, vice president of Brand Marketing & Communications for the foundation stated that they are proud to partner with Swarovski. Their donation will help create more programmes to empower children and families to take charge of their illness, play a more active role in their treatment, and better cope with the challenges that accompany prolonged illness.

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