Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Kate Walsh creates 'Boyfriend' line for HSN
Kate Walsh creates 'Boyfriend' line for HSN
16
Oct '10
Actress Kate Walsh debuts BOYFRIEND, her new fragrance and product line. BOYFRIEND, Kate's first fragrance for women, will launch exclusively on multichannel retailer HSN and at hsn.com on November 11 and 12, 2010.

The collection is a unique new line of beauty products that will be introduced to the marketplace through a viral marketing campaign designed to engage and excite consumers prior to its launch. Renowned photographer, Terry Richardson, photographed the brand advertising campaign.

Known for her leading roles on Grey's Anatomy and Private Practice, the collection is a first for Kate Walsh. For the launch of BOYFRIEND, Kate sought a partner that understood her creative vision and connected with a broad base of engaged women on a personal level. "I'm super excited about my launch partnership with HSN. They've been incredibly enthusiastic about BOYFRIEND, and particularly supportive of my creative vision," says Walsh.

"As part of our strategy to have a dominant position in the fragrance industry, we are thrilled to take the next step and offer our consumers this new and exciting line of products," said Michael Henry, SVP of Merchandising for HSN about the collaboration. "Our partnership with Kate on BOYFRIEND illustrates both HSN's role as a retail innovator across all of our market categories, as well as our commitment to delivering unique products that resonate with women."

In the fragrance creation process, Kate was inspired by the scent of a "guy on a girl," and combined notes of amber and woods, with a bright floral scent that women love. The fragrance has a bright muguet floralcy with dark plum and myrrh on top, with night blooming jasmine.

The Boyfriend story will be told through a viral campaign that will consist of branded videos or "webimercials." The "webimercials" will feature Kate and different Boyfriend scenarios. "Just as you tune in every week to watch your favorite television shows to follow the story line…there will continually be a new boyfriend story to entice the customer," says Walsh. Additionally, consumers will have the chance to engage with the brand and tell their own boyfriend stories via uploaded videos. This user generated content will be integrated into Boyfriend marketing creating a truly unique call to action for the consumer.

HSN


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search