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The Style of Power is the Style of Presentation

16
Oct '10
The Fashion Design Council of Canada (FDCC) announced a select lineup of stylish designers presenting at LG Fashion Week Beauty by L'Oréal Paris. Full schedule coming soon. Now in its 23rd season, LG Fashion Week Beauty by L'Oréal Paris is taking a forward-thinking approach to the style of presentation and is introducing new ways to best showcase the Spring 2011 collections.

Taking place at Heritage Court, installations, presentations on models and mannequins, exhibits and runway shows on our 100ft runway will offer surprising and unique ways to absorb the season. Each presentation, on or off the runway, owns a timeslot on the calendar. Video screens will stream shows in real time online and in the fashion environment, offering fashion lovers across the world a digital front row seat.

“LG Fashion Week is a culmination of arts and culture, creativity and functionality, fashion and the business surrounding it,” said Robin Kay, President, FDCC. “Artists, sculptors, dancers and musicians have always been key players in the celebration of fashion. LG Fashion Week serves as the connector linking these communities together to best represent the culture of the Canadian fashion economy.”

This season, designer liaison-at-large, Michelle Turpin helped create the calendar of events, while designing and selling her own successful line Karamea. As a Canadian fashion designer, Michelle truly understands the business of fashion. She has worked closely with individual designers and the FDCC to ensure each show on the LG Fashion Week calendar is carefully tailored to best reflect the branding of the individual designer. Her determination to uncover the most effective ways the FDCC and LG Fashion Week can serve the designers has resulted in a calendar scheduled tighter than ever.

Evan Biddell will present his Spring 2011 collection as a multimedia installation. Garments will be displayed on custom mannequins from SEVEN CONTINENTS and a video will be screened to generate an interactive pairing. With the inspiration of Ken Albright from SEVEN CONTINENTS and an array of global materials, Biddell has created an exhibition that will be displayed in the reception area and public walkthrough for the week.

The FDCC is pleased to announce a fresh new initiative with THE FASHION COLLECTIVE. This trio, comprised of Dwayne Kennedy, Kate Mullin and Brian A. Richards, will bring the drumbeat of the country front and center to the LG Fashion Week runway. Dedicated to new and fresh fashion, THE FASHION COLLECTIVE will help bridge the gap for new designers between the street and the runway. The FDCC looks forward to long-term collaboration with THE FASHION COLLECTIVE.

LG Fashion Week Beauty by L'Oréal Paris will conclude with the second Dare to Wear Love show produced by Jim Searle and Chris Tyrell of Hoax Couture and presented by the FDCC. Following last year's immense success, Dare to Wear Love returns to the runway to showcase 25 top Canadian designers' creations from African fabric. Dare to Wear Love proceeds directly benefit the AIDS-strung communities in Africa in partnership with the Stephen Lewis Foundation.

LG Fashion Week Beauty


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