Interviews
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Brown Shoe appoints Carla Hendra in BOD
02 Dec '05
3 min read
Named "Advertising Woman of the Year" in 2005 by Advertising Women of New York, she also was selected as one of the top 25 "Working Mothers in Advertising" by Working Mother magazine in 2004.
She joined OgilvyOne in 1996 as Executive Group Director, Direct/Interactive Marketing.
In 1998, she was appointed President, OgilvyOne North America. Prior to OgilvyOne, Hendra was an Executive Vice President at Grey Direct, and also served as General Manager of Barry Blau & Partners.
Hendra earned her B.A. in History of the Arts from The University of Chicago, and was elected to Phi Beta Kappa.
Brown Shoe is a $2.3 billion footwear company with global operations.
The Company operates the 900+ store Famous Footwear chain, which sells brand name shoes for the family.
It also operates 350+ Naturalizer stores in the US and Canada that sell the Naturalizer brand of shoes and accessories, 16 FX LaSalle stores in Canada, 8 Via Spiga stores that sell Via Spiga shoes and apparel, and Shoes.com, the Company's e-commerce subsidiary.
Brown Shoe, through its Wholesale divisions, owns and markets leading footwear brands including Naturalizer, LifeStride, Via Spiga, Nickels Soft, Connie and Buster Brown; it also markets licensed brands including Franco Sarto, Dr. Scholl's, Etienne Aigner, Bass and Carlos by Carlos Santana for adults, and Barbie, Bob- the-Builder and Disney character footwear for children.
She joined OgilvyOne in 1996 as Executive Group Director, Direct/Interactive Marketing.
In 1998, she was appointed President, OgilvyOne North America. Prior to OgilvyOne, Hendra was an Executive Vice President at Grey Direct, and also served as General Manager of Barry Blau & Partners.
Hendra earned her B.A. in History of the Arts from The University of Chicago, and was elected to Phi Beta Kappa.
Brown Shoe is a $2.3 billion footwear company with global operations.
The Company operates the 900+ store Famous Footwear chain, which sells brand name shoes for the family.
It also operates 350+ Naturalizer stores in the US and Canada that sell the Naturalizer brand of shoes and accessories, 16 FX LaSalle stores in Canada, 8 Via Spiga stores that sell Via Spiga shoes and apparel, and Shoes.com, the Company's e-commerce subsidiary.
Brown Shoe, through its Wholesale divisions, owns and markets leading footwear brands including Naturalizer, LifeStride, Via Spiga, Nickels Soft, Connie and Buster Brown; it also markets licensed brands including Franco Sarto, Dr. Scholl's, Etienne Aigner, Bass and Carlos by Carlos Santana for adults, and Barbie, Bob- the-Builder and Disney character footwear for children.
Brown Shoe Company Inc
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