Home / Knowledge / News / Fashion / Outlast & Auri continue partnership with spring 2011 line

Outlast & Auri continue partnership with spring 2011 line

Oct '10
Outlast Technologies, leader in heat management and moisture reduction in footwear, announces licensee Auri Footwear is launching its spring 2011 line that once again incorporates Outlast heat management technology for all-day foot comfort.

Showcasing the season's most popular trends, the spring 2011 line debuted to rave reviews and received attention of top retailers at the recent FN Platform trade show in Las Vegas, NV.

For spring 2011, Auri, the leading developer of technologybased fashion footwear, features Outlast technology in the majority of the men's collection and several women's models. With the inclusion of Outlast heat management technology, Auri delivers everyday comfort in high-fashion footwear. The spring 2011 line is the largest collection to date with a design philosophy that combines the seamless fusion of contemporary elements with the latest technology.

“Infusing technology into fashionable shoes allows us to offer our customers something different from other footwear on the market—we are trying to break the idea that comfort and fashion cannot coexist in a shoe,” says Ori Rosenbaum, president and CEO of Auri Footwear. “Outlast technology enables us to offer our consumers an extremely comfortable and wearable product unlike any other fashion footwear brand in the industry. Our styles that incorporate Outlast technology are truly the ultimate fusion of high-quality materials with high-fashion design.”

How Outlast Technology Works
Outlast technology continually absorbs heat when too much is created, diminishing the amount of moisture present in footwear. Reactive wicking material pulls moisture away, whereas Outlast technology proactively absorbs excess heat and stores it until there is a change in temperature, then releases it as needed. Outlast technology reduces heat and moisture by as much as 44%, keeping feet cool, dry, comfortable and blister free. Managing heat build up inside the shoe keeps foot temperature balanced for comfort throughout the day.

Heather Manuel, Outlast North America sales and marketing director comments, “Auri Footwear has been a valuable partner since 2008 when the original line of shoes with Outlast technology debuted. Extending the technology into other shoe models for the new line will add to Auri's recent success—the benefit of heat management and everyday foot comfort in a fashionable shoe positions Auri above the competition.”

Other 2011 men's and women's styles with Outlast technology include:
Men: Antonio, Diablo, Enzo, Jet Lag, Lothario, Massimo, Maximus, Player, Dante, Gigolo, Thadius, Shogun. Women: Yoko, Jamie.

All spring 2011 Auri Footwear styles with Outlast technology land in retail stores starting February 2011.

Outlast Technologies Inc

Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: Shutterstock

Textiles | On 17th Feb 2020

Myanmar to initiate measures to improve trade strategies

Myanmar will take measures to raise overseas demand for indigenous...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Interviews View All

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search