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Outlast & Auri continue partnership with spring 2011 line

Oct '10
Outlast Technologies, leader in heat management and moisture reduction in footwear, announces licensee Auri Footwear is launching its spring 2011 line that once again incorporates Outlast heat management technology for all-day foot comfort.

Showcasing the season's most popular trends, the spring 2011 line debuted to rave reviews and received attention of top retailers at the recent FN Platform trade show in Las Vegas, NV.

For spring 2011, Auri, the leading developer of technologybased fashion footwear, features Outlast technology in the majority of the men's collection and several women's models. With the inclusion of Outlast heat management technology, Auri delivers everyday comfort in high-fashion footwear. The spring 2011 line is the largest collection to date with a design philosophy that combines the seamless fusion of contemporary elements with the latest technology.

“Infusing technology into fashionable shoes allows us to offer our customers something different from other footwear on the market—we are trying to break the idea that comfort and fashion cannot coexist in a shoe,” says Ori Rosenbaum, president and CEO of Auri Footwear. “Outlast technology enables us to offer our consumers an extremely comfortable and wearable product unlike any other fashion footwear brand in the industry. Our styles that incorporate Outlast technology are truly the ultimate fusion of high-quality materials with high-fashion design.”

How Outlast Technology Works
Outlast technology continually absorbs heat when too much is created, diminishing the amount of moisture present in footwear. Reactive wicking material pulls moisture away, whereas Outlast technology proactively absorbs excess heat and stores it until there is a change in temperature, then releases it as needed. Outlast technology reduces heat and moisture by as much as 44%, keeping feet cool, dry, comfortable and blister free. Managing heat build up inside the shoe keeps foot temperature balanced for comfort throughout the day.

Heather Manuel, Outlast North America sales and marketing director comments, “Auri Footwear has been a valuable partner since 2008 when the original line of shoes with Outlast technology debuted. Extending the technology into other shoe models for the new line will add to Auri's recent success—the benefit of heat management and everyday foot comfort in a fashionable shoe positions Auri above the competition.”

Other 2011 men's and women's styles with Outlast technology include:
Men: Antonio, Diablo, Enzo, Jet Lag, Lothario, Massimo, Maximus, Player, Dante, Gigolo, Thadius, Shogun. Women: Yoko, Jamie.

All spring 2011 Auri Footwear styles with Outlast technology land in retail stores starting February 2011.

Outlast Technologies Inc

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