Skechers signs fitness expert Austin for new campaign
08 Nov '10
3 min read
SKECHERS USA, a global leader in the lifestyle footwear industry, announced the launch of a new television campaign featuring fitness expert Denise Austin in support of its top selling Shape-ups footwear line.
The television spot—on-air in the United States—is the latest element in an ongoing global Shape-ups endorsement deal with Austin that includes print, outdoor and online campaigns as well as promotional appearances.
“When it comes to fitness and wellness, we couldn't have a better personality than Denise Austin on our team,” began Michael Greenberg, president of SKECHERS. “For over a year, we've watched Denise share her unmatched understanding and excitement about the power and benefits of Shape-ups to consumers at events across the United States. She's a trusted brand evangelist and a perfect fit for our Shape-ups television campaign.”
“I've been wearing Shape-ups since they launched as part of my power walk as well as in my everyday life,” said Denise Austin, who recently hosted her second SKECHERS Shape Up America Tour. “Walking in Shape-ups makes your time more efficient and effective. They instantly improve your posture from the moment you put them on targeting the thighs and rear-end helping to make your bottom half your better half!”
Austin's trademark zest for life, positive outlook, and can-do attitude have endeared her to millions of fans across the country—and around the world—and earned her the reputation as "America's favorite fitness expert.” She served her second term on the President's Council on Physical Fitness and Sports, a position she was first appointed to by George W. Bush in 2002. She has also testified before the U.S. Senate Committee on Health, Education, Labor, and Pensions and helped launch the new food guidance system of the U.S. Department of Agriculture (mypyramid.gov). Her contributions to heart health were honored by Woman's Day magazine and the American Heart Association when she was presented with the Red Dress Award in February 2008. As host of the multi-city Shape Up America Bus Tour, Austin served as a brand ambassador, promoting the benefits of Shape-ups to the press and consumers alike.
Shape-ups from SKECHERS are an innovative fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men's and women's fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.