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SuperGroup & Al Khayyat open first Superdry store at Deira

Nov '10
The first Superdry store has been opened at Deira City Centre, after less than four months of a franchise agreement between SuperGroup Plc, owner of the Superdry brand, one of the fastest growing international retailers and wholesalers of youth fashion, and Al Khayyat Investments, a leading Dubai holding company that represents more than 150 top international brands.

This is the first of the 13 stores to be opened across the UAE over the next three years. Al Khayyat Investments said that two other flagship stores for Superdry will be opened in Mirdif City Centre before the end of 2010 and in Mall of the Emirates by the first quarter of 2011.

Clive Stanley, Retail CEO of Al Khayyat Investments said: “Superdry is a global brand patronised by many leading celebrities, including David Beckham, Leonardo DiCaprio, Zac Efron, Kate Winslet and Shakira, to name a few. The brand is very popular among youth who look at latest fashion brands with great value of money.”

Superdry at Deira City Centre is on par with the company's stores in Europe and USA as far as design is concerned. The store provides a wide range of the latest collections of fashion and accessories.

The opening of this store in Deira City Centre demonstrates the trust that the international company has into the Middle East market. The worldwide popular brand will trigger a huge demand in the coming period according to Al Khayyat Investments.

Al Khayyat Investments is a Dubai-based family-owned holding company with diverse industry interests. The turnover of the company's retail and distribution businesses in the UAE exceeded US$ 260 million in 2009.

Superdry chose Dubai because it looks at the UAE as the ideal platform to the entire region as far as shopping and retail is concerned.

Stanley added: “Dubai is a leading destination for international brands for targeting the region, thanks to its world class infrastructure and ideal shopping climate. We aim at boosting our presence all over the GCC by opening stores in major shopping centers in the Gulf.”

Al Khayyat Investments

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