Home / Knowledge / News / Fashion / Lady Gaga to develop signature fragrance with Coty
Lady Gaga to develop signature fragrance with Coty
11
Nov '10
Coty Inc., a leading global beauty company, officially announced the signing of international and multifaceted artistic force Lady Gaga to develop and market her first-ever signature fragrance.

Having sold more than 13 million albums and 52 million singles worldwide, Lady Gaga is one of the most influential celebrities and powerful musicians today, making the artist the most recent dynamic addition to Coty's portfolio of celebrity partnerships. Known for her larger than life persona, Lady Gaga's fragrance will be a seamless extension of her combined talent for music, video, fashion and art.

The creation of a fragrance ultimately will allow Lady Gaga to intimately connect with her fans on a global scale. "Lady Gaga's universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers," declared Bernd Beetz, Chief Executive Officer, Coty Inc.

"Coty is recognized as a world leader in celebrity fragrance. Globally, Coty's leadership in celebrity fragrance is undisputed," said Beetz. "We welcome Lady Gaga to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way."

The yet-to-be named fragrance line is expected to launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Company's Coty Beauty division in close collaboration with Lady Gaga, who will be Creative Director, and her Haus of Gaga team.

"The marketing behind Lady Gaga's fragrance will be unprecedented and groundbreaking," said Steve Mormoris, Sr. V.P. of Global Marketing for Coty Beauty. "We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Lady Gaga's overall artistic sensibility," said Mormoris.

Marketing plans for the fragrance are currently in development.

Additional information will be announced closer to the launch. Financial terms of the agreement were not disclosed.

Coty Inc


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search