>>
Home / Knowledge / News / Fashion / Lady Gaga to develop signature fragrance with Coty

Lady Gaga to develop signature fragrance with Coty

11
Nov '10
Coty Inc., a leading global beauty company, officially announced the signing of international and multifaceted artistic force Lady Gaga to develop and market her first-ever signature fragrance.

Having sold more than 13 million albums and 52 million singles worldwide, Lady Gaga is one of the most influential celebrities and powerful musicians today, making the artist the most recent dynamic addition to Coty's portfolio of celebrity partnerships. Known for her larger than life persona, Lady Gaga's fragrance will be a seamless extension of her combined talent for music, video, fashion and art.

The creation of a fragrance ultimately will allow Lady Gaga to intimately connect with her fans on a global scale. "Lady Gaga's universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers," declared Bernd Beetz, Chief Executive Officer, Coty Inc.

"Coty is recognized as a world leader in celebrity fragrance. Globally, Coty's leadership in celebrity fragrance is undisputed," said Beetz. "We welcome Lady Gaga to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way."

The yet-to-be named fragrance line is expected to launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Company's Coty Beauty division in close collaboration with Lady Gaga, who will be Creative Director, and her Haus of Gaga team.

"The marketing behind Lady Gaga's fragrance will be unprecedented and groundbreaking," said Steve Mormoris, Sr. V.P. of Global Marketing for Coty Beauty. "We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Lady Gaga's overall artistic sensibility," said Mormoris.

Marketing plans for the fragrance are currently in development.

Additional information will be announced closer to the launch. Financial terms of the agreement were not disclosed.

Coty Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 21st May 2022

China-S Korea trade exceeds $360 bn; 2-way investment crosses $100 bn

China-South Korea bilateral trade has exceeded $360 billion,...

Pic: Shutterstock

Apparel/Garments | On 21st May 2022

India’s RMG exports surged 16.4% in April 2022 in value terms

India's readymade garment (RMG) exports have registered a growth of...

Pic: Shutterstock

Textiles | On 20th May 2022

China reiterates call for tariffs cut after US official’s statement

After US treasury secretary Janet Yellen called for tariffs cuts on...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Hopeful that issue will be resolved by first half of 2022

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Dr. Ajay Sahai,

Dr. Ajay Sahai

Set up in 1965 by Ministry of Commerce, Government of India to focus the...

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

J Vargas,

J Vargas

With a vision to be the world's top tier textile manufacturer, Badjatex...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Marylin Fitoussi, Netflix Show - Emily In Paris

Marylin Fitoussi
Netflix Show - Emily In Paris

Netflix’s renowned show Emily in Paris’s costume designer Marylin Fitoussi ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

EUROVET ASIA LTD
Restoque S.A.
Woolmark Services India Pvt. Ltd.
Guess Europe Sagl,
International Sourcing Expo Australia
Flainox S.r.l.
Jiangsu Yingyang Nonwoven Machinery Company Limited
Copenhagen Fashion Summit
Recron Polyester from Reliance Industries Limited
Taiwan Textile Federation (TTF)
MAS Active / MAS Kreeda / MAS Bodyline
Lenzing Aktiengesellschaft - India
ZAITEX spa
KAS Direct Sourcing
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Performance Days
THE BOMBAY DYEING ;& MFG.CO. LTD
TESTEX AG, Swiss Textile Testing Institute
Bluesign Technologies Ag
Benetton Group
International Textile Manufacturers Federation
Weitmann & Konrad GmbH & Co. KG
Xtema - Thomas Lebherz Textilmaschinen
Thai Trade Center
KIABI
Gloria Jeans
FESPA (Reigate)
USTER
Coats Digital Limited
Desigual - ABASIC, S.A.
Color Service s.r.l.
Shanghai  Aige Exhibition Service Co., Ltd
Aquarelle Clothing Limited
IDH – The Sustainable Trade Initiative
FULGAR SpA
Indofil Industries Limited - Specialty & Performance Chemicals Division
H. Stoll AG & Company KG
Thermore (Far East) Ltd.
Rayonese Textile Inc., Division de Culp Inc.
Datacolor AG Europe
Under Armour Global Sourcing Ltd
Istanbul Fuarcilik A.S.
GIOVANNI BOZZETTO S.p.A.
Datatex Consulting Srl
Nihalani Events Management
Varner AS Retail
Inter Expo Center Ltd.
VNU Exhibitions Asia
BRINKMANN GMBH
Cat Tuong Real Estate Group Joint Stock Company
The LYCRA Company Singapore  Pte. Ltd
Truetzschler India Private Limited
Vianney Textil Hogar S.A. De C.V.
APLF Limited
BTC Textiles LLC
Thai Acrylic Fibre Company Limited
Chori Company Limited
SHAHI Exports Pvt Ltd
Eurofins BLC Leather Technology Centre Ltd
Lenzing Aktiengesellschaft
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
ITMA Services Pte Ltd
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Itema Weaving (India) Private Limited
DuPont de Nemours, Inc.,
Dow Silicones Corporation
LC Waikiki
Centric Software
Abit
Lisa S.P.A.
Groz-Beckert East Asia LLP
Tuyap Tum Fuarcilik Yapim A.S.
DyStar India Pvt. Ltd
Grasim Industries Limited
BIANCA
Kern – Liebers Textile
Comasia Limited
Lululemon Athletica Inc
TESCO INTERNATIONAL SOURCING LIMITED
CSGIA(China Screen Printing & Graphic Imaging Association)
Sateri (Jiujiang) Fiber Co.,Ltd
BIMBA ;& LOLA SL
K AND D ITMACH EXPOSITIONS LLP
Loris Bellini S.r.l.
Messe Duesseldorf
PVH Corporation
UBM China (Shanghai)
Brandix Lanka Limited
Arvind Limited
Aleph Srl
T.T. Limited
TEXVALLEY MARKET LIMITED
Meera Dyestuff Industries
Maceton Limited
Tradewind International Servicing
C;&A Sourcing International Ltd
Marzoli Machines Textile s.r.l.
Savio Macchine Tessili S.P.A.
Groz-Beckert KG
Gap International Sourcing Limited
Tommy Hilfiger
Amazon China
Puma
JES MEDIA, INC
Lacoste (Wanchai)
Recron Polyester from Reliance Industries Limited
Target Corporation (MN)
Hirdaramani International Export Private Limited
COTTON COUNCIL INTERNATIONAL
John Varvatos
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Green Fibre
Decathlon
Italian Trade Commission
Chico’ FAS
Equinox Impex India
EMBEE CORPORATION
Splash
SYNERGIES HONG KONG LIMITED
IFF Media Ag - International Media Services
Sportswear Company Spa
Rieter India Private Limited
Esprit Europe Services GmbH
Newtech Textile Technology Development (Shanghai) Company Limited
GERBER TECHNOLOGY LTD.
X-Rite Asia Pacific Limited (HK)
Seasalt Limited
Jindal Worldwide Limited
NV Michel Van de Wiele
TÜYAP IHTISAS FUARLARI A.S.
Officina Meccanica Dora Enrico Srl
Shima Seiki Mfg. Ltd.
The Top Form Brassiere Manufacturing Company Limited
Bluestem Global Sourcing Limited
Landmark Group
NITI Aayog
IIGM Private Limited
Babyshop
China World International Exhibition Company Limited
Stahl Holdings B.V.,
Sainsbury's Argos Asia Limited
Tchibo GmbH
Gokaldas Exports Limited
Indo Tex
Midas Clothing Limited
Karl Mayer Textilmaschinenfabrik GmbH
Saurer Textile Solutions Pvt. Ltd.
Infor (Hong Kong) Limited
Walmart
Page Industries Limited (Bangalore)
OVS Hong Kong Sourcing Ltd.
Lifestyle
Zydex Industries
Lectra Technologies India Pvt Ltd.
GHCL LIMITED
Mesdan SPA
Messe Frankfurt Exhibition GmbH
G-Star Raw C.V.
Rosset ;& Cia Limited
BTSR International S.P.A.
Permoda(Koaj/Armi/Pronto/Bkul)
Reiter India Private Limited
Boardriders Asia Sourcing Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Asos
CGS Inc.
Alison Hayes Romania
Alix Partners
Kornit Digital Asia Pacific Ltd
Zünd Systemtechnik AG
N9 World Technologies Private Limited
Lottmann Communications
Calvin Klein
G.A.S. unternehmenskommunikation gmbh
Eastman Chemical Company
Tory Burch Hong Kong Ltd
H;&M Hennes ;& Mauritz (Far East) Ltd
Gatsby Africa
Vardhman Textile Ltd
Haelixa AG
EPCH
Helly Hansen Far East Ltd
Pt. Peraga Nusantara Jaya Sakti
Colours India Inc
Nandan Denim Limited
Aramark Uniform ;& Career Apparel, LLC
Etam Group Strategy Hong Kong Limited
J ;& P Coats
Palexpo SA
Huntsman (Singapore) Pte Ltd
Sportmaster Ltd.
Mayer & Cie. GmbH & Co. KG
IKEA of Sweden AB
Phong Phu international JSC (PPJ)
Applied DNA Sciences Inc
Hela Clothing Pvt Ltd
The LYCRA Company Singapore  Pte. Ltd
Brückner Trockentechnik GmbH & Co. KG

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search